Tweeting in the Media

Tuesday, February 9, 2010

A new form of interviewing is starting to replace the usual "man-on-the-street" work. Now, instead of putting a microphone in front of you and asking you to comment, many media companies may start asking if they can use your Twitter feed. To make this even easier, developing company Wiredset has created Trenderr to sort marketing information for businesses, and now a new site specifically designed for the media: Curatorr.

According to Frederic Lardinois, Curatorr allows the media to perform advanced Twitter searches and place relevant tweets into folders for future use. These tweets can then be shown on television straight off the site.

Curatorr was used first by MTV during the Hope for Haiti Concert to publish tweets on the air, and other networks like CNN have also began to use Curatorr. It currently is only available to TV networks and other media companies, and the price each company will pay depends on how it is used.


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