Creating Better Video

Sunday, April 4, 2010

In a recent post, Jeff Achen, interactive media specialist for the Minnesota Community Foundation, gave ideas on how to produced quality video. In his three-part series, Achen listed three keys to creating better video: technique, planning and publishing. The focus of this post was publishing, which is the variety of platforms you use to reach your audience.

Achen wrote that "video publishing is about more than just posting your video. It's about making it embeddable, subscribable and mobile." He then offered tips on how to utilize video publishing efficiently:
  • Know the current trends in digital video distribution. Today, people use the web, Internet-enabled TVs and mobile devices, such as smart phones and iPods.

  • Know which distribution tools will help you which your audience via the channels mentioned above.
  • Due to its popularity and success, it is important to have a strong presence on YouTube.
  • Make your video mobile. This means a couple of things. First, set up hyperlinks to your video in order to direct your audience there. Second, your video must be embeddable so others can share it o their own sites. Lastly, your video must be downloadable.

  • You can also "livestream" your video by broadcasting live events directly to the web.

These are all very important ideas to keep in mind when creating news videos. You could also use social media platforms to help increase viewership of your video.


Brian Steffen April 5, 2010 at 6:45 AM  

Thanks for this post, Amber. Today's students are going to need to be able to shoot professional-looking video, regardless of what communications field they go into. These will be skills that will be just as important to employers as will be the ability to write and spell. I'd recommend Lisa Carponelli's May Term course, essentially on "video for dummies," for students who want to do better work in this area.

Brian Steffen April 5, 2010 at 6:45 AM  
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