Integrating Facebook's New Tools

Monday, April 26, 2010


Recently, Facebook CEO Mark Zuckerberg has introduced several new tools on its site. These features include using the "Like" function on various sites such as IMDb (a movie database site) and news sites. Another feature is the Recommendations Plugin, which tells you what others on Facebook recommend. The purpose of this tool is to make it easier to share your interests with others.

Sites such as CNN.com have incorporated this function onto its website, which could possibly benefit news sites. If more and more people are recommending news stories to their friends via Facebook, it could generate more traffic to the site. Also, if people notice that a story has been recommended by several people, they may be more inclined to read it. However, companies obviously should not depend on this to stimulate interest in what they are reporting. People aren't going to recommend everything they read nor will everything they recommend be read by others.

3 comments:

Tyler Lloyd April 27, 2010 at 11:28 PM  

I really believe the entire internet industry is going to end up relying on facebook. They are already on every site you can think of. The first thing you see is a link to facebook and the name of th site. I am obviously being over dramatic, but really what don't they have a logo on these days?

Rachel Gull April 28, 2010 at 3:09 AM  

Tyler, I agree with you. Facebook has all of our personal information and stores our correspondences and photos. No other website contains such a vast snaphot of our lives.

People think Steve Jobs is a mysterious being with awesome technical powers, but he's got nothing on the power Mark Zuckerberg holds. World domination comes with a 'like' button these days.

Cory Keasey April 28, 2010 at 8:04 AM  

I think they already are. I mean i help promote myself with facebook. I mean you can literally find anything on facebook. I have found everything I want to "like" on facebook when I search for it. You also get the newest group all your friends join on your feed, which helps cause promotion of that page.

Businesses are smart to invest time in facebook. I know i will/would if i was in a business.

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