Communication or Entertainment...Or both?

Media consumption has skyrocketed over the past two years.

A study done by Ipsos OTX of 7,000 online consumers ages 13-74 shows that people now spend over half of every day consuming media. New technology like smart phones and high tech laptops has fueled this increase in consumption.


The big form of media that has been fueled by new technology is social media. The study showed that 77 percent of the people who participated in the study were members of one or more social Media site.

So, what is it big deal with social media?

Bruce Friend, president of Ipsos OTX Media CT said in an interview with TheWrap, "Communicating is now entertaining, and entertainment is communication."

Social media has broken its boundaries with the help of new media to take on the role of communication and entertainment combined.

Media consumers want to be informed, they want to be in touch and they want to be entertained. Social media has all of these aspects. Social media sites are constantly changing and revamping in order to attract media consumers who have these demands.

Thanks to new technology, social media sites are also being forced into making products available through every different type of smart phone or other media device on the current market.

Are media consumers demanding too much out of their media outlets?
Is entertainment becoming more important than communication, or can they coexist equally through social media?

Only time, and an eye on new technology, will answer that.