Google TV Moves Forward
Monday, October 4, 2010
Google divulged on Monday Oct. 4 2010 who their partners in television will be. Although the announcement of their partners is a big step forward, they have a long way to go.
Companies working with Google to offer web are, HBO, CNBC, Twitter, Netflix and Amazon. They hope to allow on-demand viewing or build apps for TV screens.
Big hopes of this marriage is for people to chat with friends on Twitter, or just searching the internet all while watching television.
Big time television networks like ABC, CBS, Fox and NBC are not needed in Google TV's effort. Their plan is to stick with smaller networks that way they do not have to share any money.
Google's promise is to make all the living room’s audio and video as searchable and instantly accessible as the Internet’s content. To fulfill that promise it requires a great deal of cooperation from media companies.
Google TV also wishes to be a leader in with Google TV, the company wants to be a leader in the budding industry of Internet-connected television sets, or 43 million United States homes by 2015, up from two million this year.
Watching television is a huge medium which makes it the biggest for advertising . Another potential problem is that only 3% plan to own a internet-connect television set.
Google's TV announcement was held in May 2009, and should be available to public in the coming weeks. Logitech is creating a remote control which will be used for searching the TV and the Web. Viewers will also be able to use their Android phones or iPhones as a remote control and “fling” a video they are watching on their phones to the television.
3 comments:
I think this is pretty interesting...I didn't know that Google was coming out with their own TV broadcasting device/network/medium...or whatever it is. I know that Apple TV, or iTV, makes it easy to share all your electronic medias, social medias, movies, projects, etc. all in concurrence with your Mac/iPad. -I kind of think this is more of a monopolistic power struggle between the Apple and Google franchises, so I'm not sure how beneficial it will actually be, but it's a neat idea in terms of advertising.
I think for the tech-savvy consumer who is concerned about trends and new entrepreneurial avenues, it's a great way to buy/sell and market.
-Will it resonate with everyone? No. Could it be helpful for small businesses? Most likely not. Could it make international trading more efficient? Possibly. It all depends on the angle you look at it from. Personally, I think companies like Google and Apple are trying to accommodate every consumer so much, that they're spreading themselves too thin and they could lose focus...but I guess it doesn't really matter considering the size/stock of either company, so even if the idea tanks it won't hurt them much...
I think that this is a great move on Google's part. In a time where companies have their hands in every part of media, Google realizes that it needs to make itself bigger and better. Furthermore, the idea of making living room video instantly accessible from Google sounds purely amazing.
This article was very interesting because I was not aware of Google trying to venture into the television market. Being able to browse the Internet while watching television only seems like the next natural step in today's world. I'm excited to see what the product is actually like when it becomes available.
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