Using Social Media to Create a Brand

Thursday, November 11, 2010


In class we have touched on branding yourself using social media but not in this same context.

While we want to brand ourselves as professionals, teen girls are using social media to brand themselves as being popular.

Many of the girls often portray themselves as something they are not.

If they are intelligent and witty, they often don't include that in their online profile.

They tend to state things like they are funny or they are social.

I see this as a negative thing because now some girls feel they have to be something they aren't in real life and online.

It's actually rather interesting that social media has sort of paved the way for this to happen online.

With all the profile information that has been available I'm surprised this hasn't happened awhile ago.

While social media can be a good thing it can also case harm to others.

Click HERE for more information.

3 comments:

taramaurer November 16, 2010 at 10:14 AM  

I think that this has always been happening. People often pretend to be something they're not. It happened all the time in middle school and high school. People want to fit it. They say and do what they have to to achieve the "brand" they want. I think that social media is just another outlet to do this. It's easier to write that you are "crazy" and fun, rather than actually acting it out in person. I read the article linked to your blog. It is interesting because many girls who write one description of themselves on a social medium still act like themselves in "real" life.

Angela Niesz November 16, 2010 at 5:30 PM  

I agree with you, but I think it's more dominant this day and age than ever due to the rapid growth of social media.

Victoria Jones November 16, 2010 at 7:27 PM  

I agree with Tara. Being what others want you to be has been around since I can remember. People are who they hang out with and they usually change themselves to fit that "mold" of what's cool then.

Facebook, MySpace, Twitter. They're all just more places to show off how many friends you have and how many people are writing on your wall or re-tweeting what you said.

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