Get Media Savvy.

Wednesday, February 16, 2011


Mitch Joel is the president of Twist Image. He is the author of the book and currently update blog, Six Pixels of Separation. In his blog he offers tips to be more media savvy, for even those who shy away from the media and online world.

1. Be more like a Journalist.
Even if you aren't or don't want to be a journalist you should act like one when publishing online. Make sure the facts you're presenting are truthful and reliable and make sure you stay connected with the online world after you post a blog, status update, or twitter.

2. Be a Human
While you want to maintain professionalism, you don't need to take all the humanity and feeling out of your posts and tweets. Let your human side show, just don't rant, rave or cry.

3. Spelling and Grammar
They're important in the essays and research papers you turn and they're important when you want to look professional on the web. Glaring spelling and grammar mistakes aren't going to get you any great jobs or get people to trust you. Why would the public want to follow and trust in someone who can't be bothered to spell check and edit their posts.

4. Be Skeptical and Check Your Sources
I bet every news source that announced Gabby Giffords' death is regretting not checking their facts before running with that story. Just because you hear something all over doesn't mean it's true. Be skeptical of rumors you hear and check them out with credible sources (as in more than one) before you run the stories.

5. Don't Blow Your Fuse
We all get angry and emotional sometimes, but when trying to act professional and be respected in your field it's best not to do it in front of the people you want to trust and respect you. Remain civil in online discussions and don't start ones you know will get you hot under the collar. Be passionate, but don't let it your passion turn into something out of control.


1 comments:

Jeremy Dubois February 16, 2011 at 12:27 PM  

Very interesting post. Every journalism students should read it and take notes. Online journalism is a big deal and we all have to be able to work with social media and online programs.

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