Succeed or Not to Succeed?

Wednesday, February 9, 2011

The Daily, which is being launched for the iPad, could be an astonishing hit, a dramatic miss or something in between. But one thing is certain: the media world will be shaken.

Robert Murdoch, is introducing the first iPad-only news product, which is expected to be sold in subscriptions costing a merely 99 cents a week.

It is too early to tell how well The Daily will do, here are some key factors to determine its fate.

Why it could succeed

Wealth of content. The Daily is likely to be able to pull from the global, cross media resources such as the News Corp., Wall Street Journal, New York Post and Fox Television Network.

Powerful Promotion. With the News Corp. diversified media properties, The Daily will have millions of free marketing impressions around the world.

Big Pockets. News Corp. is wealthy and with $33 billion in sales and $5.7 billion in operating profit, The Daily is well positioned.

Why it could not succeed

It's not free. Do you want to pay to get the news?

Competition. The Daily will be competing with different ranges of news groups such as: Google News and any other news source in the media.

iPad. The audience is only targeted to those who have an iPad.

Challenge. There are many challenges in store for The Daily. Just like any other company has to go through, patience and more patience. It needs a critical number of readers and subscribers to keep going.

Robert Murdoch has a lot ahead of him. I wish him well in all his endeavors and hardships to come.

Photo Credit: Creative Commons


Kimberly Kurimski February 14, 2011 at 7:44 AM  

When Steven Chappell came into our BNR class last week and showed us The Daily I was a little disappointed. I had heard so much about Rupert Murdoch's new app, yet there wasn't a lot to it. For me to pay the fee of the app it would need more information than just a few stories.

Morgan Fleener February 15, 2011 at 2:58 PM  

Mr. Chappell showed our BNR class about The Daily and I feel as they work with this app, it will be a great way to get your news and watch videos about current events. Do you think the app will gain more success as it is fixed up more? I always wonder how people are going to react to having to pay for getting their news.

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