Monday, March 28, 2011

Raise your hand if you like to read really long stories? If you did, you are one of the few individuals who enjoys this activity.

If you didn't raise your hand, then let me introduce you to "The Atavist".

The Atavist was created in 2009 by one of Publishing Houses' editors, Evan Ratliff. Ratliff among other journalists, thought that by creating this program it would attract individuals who seek information at a quicker rate.

The Atavist is an interactive application that allows the reader to listen or watch the article before actually reading the article. This application is also known as a form of story telling.

In order to use the products, users must have the following gadgets: an iPad, a Kindle Single, or the nook.

Additonal features for this application include: current time lines, characters, and links to other helpful information.

The Atavist currently has 40,000 downloads, but Ratliff expects this number to quickly rise.

By offering this application, readers can receive their information at a quicker rate, and they will become more engaged with their news. The expectations for this application is that readers will recall the information longer than by articles with less engagement.

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Nicole Dillenburg March 29, 2011 at 9:19 AM  

I think this is brilliant because in today's world, people are always on the go. Therefore, this allows readers to get the news quickly and easily when it is convenient to them.

Morgan Fleener March 29, 2011 at 11:17 AM  

I think this application is a fantastic method for the world today because many of us base everything we do on time. We don't like wasting time and doing things longer than we need to. Having an application that directs us to news in a short amount of time helps people stay on their busy paced days.

Tess Myer March 29, 2011 at 2:21 PM  

This is a really good idea in order to get people involved in the news. As we have learned in BNR on average people just read the first sentences of articles, and this is primarily because of their lack of time. Therefore I could see this application doing well, or people not having time to watch the whole video. Personally I think that it is a great idea, and is something that I would download if I had a tablet.

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