Facebook - The New Advertising Giant?

Monday, September 26, 2011

It seems that every few months Facebook comes out with 'new and improved' changes that seem to infuriate the masses. Facebook has incorporated games, chats, and now even updated status feeds that people have tended to revolt against initially. But, in the end, everyone moves on with their lives and learns to accept the new features without a second glance.

This is one of the biggest benefits for advertising firms and Facebook as over the years, they have worked to incorporate an all important trait that most people tend to ignore; the sponsorships that Facebook provides. It is hard to think that these and many other advertising revenues have helped to boost the social networking site to a $1 Billion profit for the year.

It is staggering to think of such large revenues for a social site that many of us use on a daily basis and don't give a second thought to 'adds', but the additional revenue is getting the attention of another advertising giant; Google.

Google has been trying to compete for the top-spot in the advertising frenzy that is linked to social media, but it doesn't seem as though they are going to be able to keep up as Facebook works to keep posting annually increases of 20 percent or more.

The biggest drawback to all of this? When will it be enough and when will we see our favorite media site turned into nothing more then pop-ups and flashing adds as they keep working towards more money?


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