Obama "Likes" Facebook.

Monday, October 10, 2011

Trent Schacht sat down to talk about his new role as the Digital Director with the 2012 Barack Obama Campaign. Schacht started as a volunteer and then became a field organizer during the 2008 general election. After some time in D.C., he decided to come back to his hometown of Des Moines and take on the Regional Field Director position with Organizing for America-the grassroots campaign that took over after the election of 2008. Due to the changing social media environment, the campaign just recently created the position of digital director and Schacht was the first choice to take on this new endeavor.

As an organizer and director, he often relied on social media, but it has become an even more pertinent aspect of the campaign. It is used daily to relay messages, ideas and information in way that campaigns have never used it before. He is looking forward to this new role and being able to share ideas with people and help Barack "win the future."


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