Newspapers Gaining Consumers Through Tablets
Tuesday, October 25, 2011
A new PEW study suggests that newspapers are drawing tablet users to their products.
"Tablet users are more likely to pay for content than general news consumers," said Julie Moos in her article about CNN and USA Today gaining new readers.
The phone survey of 1,159 tablet users showed that a new audience of tablet users are being drawn to newspapers.
"Of the 894 respondents who read news on their tablets weekly, 40 percent said they are getting news from newspapers that they did not rely on as a source before," continued Moos.
New technology like the tablet is thought to be killing off newspaper companies, but as seen here it is actually helping them by providing them more consumers.
10 percent of the tablet users in the survey said they get news from USA Today on their tablets and they did not use that source for news before. 10 percent said the same thing about CNN.
The survey also showed that the tablet users were also using other types of media like cable TV channels and online sources now with their tablets when they weren't using those sources before.
19 percent of the users now watch a new cable TV news station, and 18 percent use a new online news source.
The tablet has opened a window for consumers to get their news in a new way.
Photo via Creative Commons
2 comments:
I think this study is right on target. There may be a type of "glamour" attached to reading the newspaper on your tablet.
Companies must be taking note of these this as well, because both Google and Yahoo will soon be releasing their own type of newsstand app.
I would love to see what those apps are like. Google reader is nice, but it's hard to seperate blogs and hard news when it comes from the same source. I hope these apps can do a better job of sorting soft news from hard news and such. Tablets have definitely made a difference in accessibility.
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