Social Media Information in Newspapers

The Monitor of McAllen, Texas, is now printing the Twitter usernames of its reporters by their articles so that readers can follow them on Twitter.

At the end of each story in the paper, it lists how to get a hold of the reporter by facebook, phone, and e-mail.

According to an article on Poynter.org, the goal of adding social media information to the articles is to get more readers to follow, friend or like the reporters on Facebook and Twitter.

Executive Editor Steve Fagan says he is "encouraging reporters to show a little more personality through the social networks than they do normally in print or even online reporting, to make our people a little more human."

Fagan wants his reporters to engage their followers and friends on Twitter and Facebook and by adding some more personality on these sites, they have a better chance of being liked and therefore being read in the newspaper.

Reporters are also allowed to show more opinion on the social media sites than in an article. By being more personable they are more likely to connect with their readers.

"I've been 40 years in the business," Fagan said. "We (newspaper journalists) have gone out of our way to be invisible people, keeping ourselves out of it. When you're doing social media, it's not really possible to keep yourself out of it."

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