News on the Go
Wednesday, November 2, 2011
Despite advertising and circulation woes, newspapers found out some good news last week when Pew Research Center revealed a survey that indicated good news from those who read their news via their tablets.
Although most readers are still unwilling to pay for news, those who use news applications are much more likely to pay for content than those who get their news from a browser. 27 percent of "mainly app users" have paid for news, while only 5 percet of "browser users" have.
Those who use apps are "power users," showing that they are more likely to read more news more often and also pay for the news.
The survey, which included 1,159 tablet users, also found that tablet users are getting news from sources that they did not previously read. 40 percent of responders said that they are reading different newspapers than before they had a tablet. USA Today and CNN were the top new sources.
As newspapers continue to rely more on tablet readership, they need to target these readers, especially the "power users." By enhancing the effectiveness and quality of the news apps and by allowing some free content, more readers will likely make the jump to app reading.
Although most readers are still unwilling to pay for news, those who use news applications are much more likely to pay for content than those who get their news from a browser. 27 percent of "mainly app users" have paid for news, while only 5 percet of "browser users" have.
Those who use apps are "power users," showing that they are more likely to read more news more often and also pay for the news.
The survey, which included 1,159 tablet users, also found that tablet users are getting news from sources that they did not previously read. 40 percent of responders said that they are reading different newspapers than before they had a tablet. USA Today and CNN were the top new sources.
As newspapers continue to rely more on tablet readership, they need to target these readers, especially the "power users." By enhancing the effectiveness and quality of the news apps and by allowing some free content, more readers will likely make the jump to app reading.
Photo courtesy of www.creativecommons.com
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