Why a Newspaper should Promote Itself
With this in mind it is a bit of a surprise to me that the newspaper spends so little on advertising, it is a product after all. Just like any product, people will not buy it unless they feel a need to, so why are newspaper companies holding back.
An article on Mashable points out that on average, newspapers spend less than 1 percent on advertising, which is interesting in comparison to the 14 percent Coca-cola spends. Coco-cola is on peoples minds, and in their hand because they take the time and money to promote.Keeping this in mind, it is no wonder the print newspaper is dying. People are simply forgetting about it. If a newspaper is not willing to spend some money to promote itself then how can they expect people to be drawn to reading it.
Newspapers need to spend a little more money on their advertising in order to remind people why they are still important.
Photo Courtesy of Photo Bucket
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The Dreaded Words: "Talk About"
Many of the questions reporters ask to professional athletes after a game are asked to get an answer that will make a headline.
Today's post-game interviews consist of a room full of reporters and camera men all asking different questions, one right after another, to an athlete or coach.
No conversations are held during interviews anymore because after one question is asked, the next topic is brought up by another reporter.
The lack of knowledge reporters gain from these types of interviews is small, so what happens is a quote can be taken out of context and sound negative when it was actually not.
"It's a headline-driven world, and what I said provided a headline," said Tennessee Titans quarterback Matt Hasselbeck. "That's why I'm guarded, cautious. I don't want to accidentally give bulletin-board material. If someone asks me about a player, I say, 'He's a great player.' If they ask me about a coach, I say, 'He's a great coach.'"
Other athletes have been saying the same things when it comes to interviews. They are going to be more boring and guarded with what they say in fear it will be turned around and used against them for a headline.
An article by Tim Keown of ESPN The Magazine discusses the new type of interviewing.
"For better or worse, the post-interview age has created a generation of athletes who are overcovered but underreported," Keown said. "In the end, perhaps this much is true: If nobody asks any questions beyond the obvious, maybe nobody needs to ask anything at all. We see more and know less."
People are gaining more information from these types of interviews, but it sometimes can be inaccurate when taken out of context.
Photo- http://arkencounter.com/blog/2010/12/08/announcement-draws-international-attention/
Plagarism Occurs More Than We Think
Angelina Jolie and the producers of her directorial debut, “In the Land of Blood and Honey,” plagiarized the work of Croatian journalist and author Josip J. Knezevic to create the film’s screenplay, Knezevic claims in a lawsuit in U.S. District Court in Chicago.
Over Ran With Advertisements

CNN, Mashable, National Geographic, Forbes, and many others have been dubbed distracting websites that are flooded with advertisements that hide the actual content of the sites.
This causes the website to become very busy and discourages the reader to 'find' the actual content of the site to read. Plus these advertisements could cause problems such as constant pop ups on the readers computer.
I feel a little disheartened with this situation and believe that major news sites are only focused on one thing, money. If they really cared about the reader's thirst for news, they wouldn't have so many advertisements trying to seek revenue with every click of the reader.
works cited: www.poynter.org ; www.creativecommons.org
Televisions in the Courts
Five Ways To Read The Paper And Keep Your Sanity Intact
Today's newspapers are filled with negative articles. Huffington Post lays out five ways to read the paper and crack a smile while reading some depressing articles. Warren Buffet Plans to Buy Omaha Paper
Sunday, December 4, 2011
For years The Omaha-World Herald has been a employee owned paper. However Omaha native and billionaire Warren Buffet and his company Berkshire Hathaway are purchasing the paper.
The New Town Hall
| Michele Bachmann speaking to voters in Indianola, Iowa this past summer. |
MuckRack.com
Saturday, December 3, 2011

You Are What You Read
Wednesday, November 30, 2011
"'Facebook Friend #1276' read 'The World Mourns the Death of Dippin' Dots' on Yahoo!"
Pulitzers to be All Digital

The Pulitzer Prize Board has announced it is requiring all submissions to be digital starting in 2012.
Unethical Journalist is Arrested
Another person who participated in the News of the World's phone-hacking scandals, Bethany Usher, was recently arrested for participation in the phone hacking.
Paying for Information

Recently, Nick Davies of The Guardian admitted to paying child prostitutes for information for one of his articles.
Davies claimed in a testimony before a U.K. Parlimentary committee, "I [paid them] for two reasons – first that I thought it was better for them to earn the money by talking to me than by allowing somebody to sexually abuse them; second that it seemed fair to them, if i was depriving them of ‘working time,’ that I should compensate them for their loss."
Even though Davies is writing on a very touchy topic is it ethical in any way to pay your sources for their time? If Davies hadn't paid the children to talk, would any of them spoken out to a reporter? Or would Davies's article consisted of facts, not first-hand stories, about the horrors of child prostitution?
A newspaper or reporter paying sources for information is known as checkbook journalism. According to the Society of Professional Journalists (SPJ), the practice of checkbook journalism is unethical, wrong, and should not be used in any situation.
No News is Better Than Fox News
Tuesday, November 29, 2011

Citizens who read no news are more informed than those who view Fox News.
The Rack is Back
Monday, November 28, 2011

For a long time citizens were not able to purchase news papers from news racks at Raleigh-Druham International Airport. After taking legal action for six years they are now back in the airpot and people are now able to buy the New York Times, USA Today, and News and Observer.
Keeping the Old and Ignoring the New?
News websites have been making an interesting discovery when it comes to their website's news. They are seeing that there is remarkable strong traffic towards older stories than their newer stories...this is bringing up the question: Is it really important for News to be new News?
What appears to be happening is that one person would read a weird story and it would automatically link the story that they had read to his or her facebook wall. This could lead to his or her friend's reading it and then it would be automatically linked to their facebook wall as well. Leading in an unending cycle of sharing this media. It is very unlikely that the readers know that this story is an older one, or perhaps they really don't care. After all some people tend to generally look at it this way,a good story is a good story as long as it's new to you.
I believe that this is an interesting story and it does show some of the things that I agree with. I don't mind if a story is perhaps even a few years old when I read it. As long as I haven't read it before and it perks up my attention, I have no issue with reading it. Its more for amusement and the 'Wow' factor really.
works sited: creativecommons.org ; poynter.org

