College newspapers suffer from poor economy

By: Erin Floro

 

The increasing decline of print advertising revenue has hit newspapers hard all over the United States.  College newspapers are no exception.

 

The economy has nosedived so badly that papers have had to make cutbacks in such areas as frequency of issues, size of paper, and number of pages.  Other papers have had to reevaluate their budget by trimming expenses such as travel and dining. 

 

Many financial and consulting firms that normally recruit through advertising have cut back or stop doing so altogether. 

 

National companies that target college students as consumers are cutting their own costs by reducing advertising.  They probably figure a college student doesn’t have much extra money to spend on their product.  So why advertise in a college newspaper?

 

I’m sure our very own paper, The Simpsonian, has also felt the crunch.  Lets hope that it can continue to be the nations longest running college newspaper.