A public service announcement

By Austin Bates

I was listening to the radio a few days back when a simple, lengthy narrative began playing during the commercial break between songs. Though I cannot find its exact transcript, the narrative ran for about a minute or so, and discussed the current financial crisis affecting the nation, and how Iowa is doing quite well despite it all.

Some of the points it made was that our financial market, including insurance services, is more isolated and better handled than the other companies that failed, and thus, ours are doing just fine. It also pointed out that our unemployement rate is one of the lowest in the nation. In all, it declared Iowa as doing well and remaining strong, despite the collapsing economy.

The message concluded with statements encouraing listeners to relax, go out and buy local services and products, and not worry about the national crisis affecting many others. By this point I was wondering who was paying for this message when the disclaimer came at the end: the Des Moines Radio Group was responsible for the message.

I immediately found myself seriously wondering who was benefitting from the broadcast of the message. How did the Des Moines Radio Group stand to gain from such a message? Who was making a profit off of it? Minutes later, I was still wondering about what alterior motives must be driving the message, mostly because I was shocked that the message wasn't adverising anything specific.

I eventually came to realize that the message was just a public service announcement of sorts; no one stood to profit from it, it was just for the public's benefit. All the same, it's kind of sad that my first thoughts about a radio broadcast assumed it was advertising of some kind. I guess we tend to forget that, even as awash in promotions for private companies all forms of media are, there is still such a thing as interest in the greater good.

The Des Moines Radio Group didn't have to broadcast that message; they could have just filled the slot with another advertisement, in which they could have made money, instead of lost it. But instead they chose to put out a message of hope and encouragement, something to benefit the public. It's nice to see that private companies, even those in broadcast, can still have interests in public well-being, and not just be entirely concerned with profit.