Cox Enterprises reorganizes media outlets

By: Allison McNeal

More and more companies are linking newspaper, Internet, and television functions to increase their industry power.

Cox Enterprises is joining these companies and placing its newspaper, radio, and television groups under one unit called Cox Media Group.

Effective Jan. 2009, this new group will have 17 daily and 26 nondaily newspaper publications, including The Atlanta Journal-Constitution.

15 television stations and 86 radio stations and digital media services will also be implemented.

Even with the reorganization, Cox radio will remain a publicly traded company.

Though the company is adding three different mediums, the newspaper, radio, and television units will remain separate.

Placing them under one organization “creates efficiencies that allow us to strengthen Cox for the future,” Jimmy Hayes, president and chief operating officer of Cox Enterprises, said.

According to ajc.com, the move also allows the company to bring different techniques together.

“Our wide array of digital resources that ultimately will lead to enhanced online and mobile experiences for all our audiences,” Sandy Schwartz, the president of Cox Auto Trader, said.

With the joining of different medium outlets, will this company prosper?

Many companies are using this strategy of combining different forms of media to enhance their image and create a "powerhouse" company.

If Cox is wanting to gain this same power and recognition, the company will have to just wait and see how their consumers respond to their message.