Women gain recognition

Thursday, December 4, 2008

By: Allison McNeal

A new Web site is being launched that aims toward the success of women.

TheNextWomen.com is an online magazine mainly aimed towards highly successful women and their contributions to society.

Linde Wolters, editor in chief, said that the company highlights "women who are [future] founders, chief executives and VCs of internet companies. We write about who these women are, what they do and where they are going."

The site also brings in news from around the world, company start-ups, and lifestyle features.

The difference with this online magazine is that it brings interatnional business news about the internet industy.

There are sites like TechCrunch and Mashable, but they have predominantly male audiences.

Wolters also said that they have a strong focus on the women that are shaping the industry and are making the news, rather than the companies they work for or the technology that drives their business.

TheNextWomen.com uses Twitter as a way of networking, to keep in touch, and to let other women follow articles.

This site is proposed to expand to magazines in the next coming months.

With the question of the economy, the Web site is trying to keep their costs to a minimum and think of alternative ways to get revenue through the site.

According to Wolters, the main message that she wants consumers to know is that "we're trying to provide quality content that will eventually convince people that we really are unique in what we do."

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