Go (Red), save a life

By: Sarah Harl

Today is World AIDS Day, and a blog by James Boyce left me reeling this morning.

Today, on World AIDS Day, 4,400 people will die of AIDS in Africa.

Tomorrow 4,400 people will die of AIDS in Africa.

On Christmas, on Easter, on your birthday, 4,400 people will die of AIDS in Africa.

But now, some companies are making it easier than ever to support The Global Fund, which helps provide treatment to those suffering in Africa.

(Red) products are showing up everywhere: From Gap t-shirts, to ipods, and cell phones, to Starbucks coffee, who today is giving 5 cents of every coffee sold to the Global Fund.

And the great part is that (Red) products don't cost consumers a penny more. It didn't cost me one extra cent to choose the (Red) Razor over the pink one.

But in doing so, someone in Africa suffering from AIDS received the pill that drastically changed their quality of life.

So kudos to the companies and marketing firms that are making the purchase of these products possible.

And kudos to anyone who has purchased a (Red) product to help people who so desperately need it.

So today, on World AIDS day, take that Starbucks study break (maybe two!). And that ipod you were going to get dad for Christmas? He'll love it in (Red)! And while you're at it, get your self a nice t-shirt, in (Red) of course!

Because today 4,400 people will die of AIDS in Africa. But if we all commit to buying (Red), maybe next World AIDS day that number will be lower.