Investing in the future

By: Sarah Harl

The recent economic woes aren't just hitting individual pockets hard this year.

What about advertising and marketing companies, who are put in quite the spot during an economic downturn.

On the one hand, they are just as strapped for cash as anyone else, and cutbacks in spending must be made to ensure they emerge on the other side of the recession as unscathed as possible.

On the other hand, it is difficult to promote people spending money if they are not seeing ads and marketing campaigns to encourage them to spend money.

The current market is one that calls for innovation and change, not relying on the same marketing plan that has been used for the last 20 years.

Marketing and advertising companies must be creative when tightening their belts during this time of hardship. People still have to be inspired to spend money if we are ever going to pull out of this recession.