By Tessa Leone

The media was ruled by adds publicizing the Black Friday sales this weed. You couldn't escape them. The radio started playing the Christmas melodies and the Christmas commercials, the network channels were bombarded by Christmas deals and door buster sale notifications, mailboxes were stuffed full of coupons and sale adds.

Merchants were ecstatic when they saw more shoppers than previous years combined push through their doors at 12:01 on Friday morning, but their relief was short lived.

Shoppers were in for deals, and thats all. Reports showed an increase in headcount and a disturbing drop in spending per person.

Many stores lost money with all of the advertisments they created compared to how much merchandise was actuall purchased.

This appears to be one side effect of the recession; a bargain hunter. Is America becoming smarter or just poorer? And what will this mean for the advertising industry and their relations with print and televised media?

Photo Credited to www.behindthecounter.org