Social Media Almost Top Media Platform for Readers
Monday, March 1, 2010
How do you get your daily news?
According to Mashable's Stan Schroeder, social media is changing the way users get their news. In a study by Pew Internet, 75 percent of 2,259 polled adults admit to getting their news by emails or posts on social networking sites.
However, the high percentage was to be expected. What's shocking is the 59 percent of those surveyed that get their daily news through a combination of online and offline media.
With numerous ways to get news via online sites, it's interesting to wonder how a somewhat large number of readers still get news from offline media, when print media is supposedly dying.
Still, the study also shows that only 7 percent of those polled get their news through a single platform, while a whopping 46 percent get their news from four to six media platforms each day.
Some other ways they got news were through radio, local newspapers, national newspapers, and from applications available for cell phones.
The lowest percentage was in regards to how many people still got news from national newspapers like the New York Times or USA Today. Only 17 percent of those polled admitted to reading news in national publications.
78 percent of those polled are said to get their news from a local TV station, making it the top media platform according to the survey. Still. social media sites still provide the second largest percentage of those polled with their daily news.
2 comments:
I believe this article is just more proof of what we're all becoming aware of: newspapers are going out of style like a recent teenage fad. The numbers don't lie, and todays U.S. citizens clearly would rather watch their televisions or browse the internet to obtain their news, rather than read a newspaper. I'm glad to hear that the numbers are still up for local TV stations, though, because I think I may want to work for one someday.
I just wrote my post before this and currently in the East newspapers are doing just fine, but that isn't predicted to last. If newspapers want to make it they need to work together and redirect their efforts in a way that is more attractive to readers. Maybe lengthening certain sections and giving more readers more reading options is a route they can take.
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