8 Ways for Journalists to be in Business

Tuesday, April 27, 2010

Recently on the site Poynter Online, Steve Myers wrote a post dealing with ways that a Journalist can be more like a businessperson. He said that being a entrepreneurial journalist is more than a check and a good idea.


1.) Unfortunately, cash does make a difference. Assuming invoices are paid on time, your income statement will show how much cash a business will have.


2.)Watch for the quickness in paychecks. Focus is mainly on the contracts but actually it should be more on the paycheck. You must make sure you are paid as fast as possible.


3.) Complementing Revenue streams. There needs to be a well balance of multiple ways that revenue is created and a variety of options.


4.) Knowledgeable in pro and cons of Revenues. Advertisement is crucial but risky. You will not receive payment till after you provide your service.


5.) Be open. Don't limit yourself to what your core is. Branch out and do a variety in the field.


6.) Increase advertising with certain networks. Google is great for your ads. They are able to pinpoint your to those who would care about it.


7.) Never stress over the site. Meet your goals and target audience. If the hyper local site is outside the area, you are not reaching your target audience.


8.) Page views are unequal. The further you get with the site the more opportunities that are given. Let ones that register and subscribe receive more access than those of visiting the site.


While this is mostly on business, i still think that it is good for a journalist to keep in mind.

1 comments:

Dana Lain April 28, 2010 at 9:30 AM  

I agree that journalist have to constantly think about the impact of business. Being a journalist is kind of like selling yourself as a brand with your reporting and writing skills as your base. To be successful you should be good at business and this definitely shows me what I need to look at from a business prospective when thinking about a career in journalism.

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