Onaf's 13 Steps of Blogging

Tuesday, April 27, 2010

Blogging is the news reporting of the future and Ant Onaf has 13 tips that will help young journalists get their start online.

1.) Start Free
Onaf suggests that young journalists should start with a free blogging site. Going this route allows them to focus on the content of their stories and not have to worry about scripting, hosting or programming. This way, if your blog does not become successful, you are not out of any money either.

2.) Niche
Young bloggers need to decide on a product, topic or service to write about. Bloggers are trying to appeal to specific audiences and will come to your blog expecting to read about the specific topic you cover. The topic does not have to be extremely popular if it has an audience then it works.

3.) Update Daily
Consistency is important to keep brining readers back to your blog. They do not want to be stuck reading old things and the more frequently and consistently you post the more audience you get to follow what you are writing.

4.) Traffic
Young writers are going to need traffic to attract attention to their blogs. The distinct ways to spread word of you blog is through advertising, search engine marketing, viral marketing, RSS feeds and word of mouth. Even if they run over it by accident they may be interested by what they see.

5.) Track You Blog
Do not panic if none of your readers are commenting on your page. The majority of blog readers do not comment on articles you write and there are several ways to find out your traffic numbers differently. Onaf suggests a free page counter like StatCounter.com.

6.)Listen to Your Audience
You should check and see if readers are finding your blog through search engine searches. If this is the case then find out what word they use to find the blog and write your blog around that word or topic.

7.) Multiple Blogs
Once you really get into the grove of things you should use multiple accounts to blog. Having blogs on many different sites is a great way to increase reader turnout and a great way to create more traffic to the blogs you are writing.

8.) Short and Concise
Onaf feels that except for a weekly blog summing up your findings for the week your blogs need to be as short as possible. Readers have short attention spans and if they are reading novels every time they come to your page they will lose interest.

9.)Digital Aft
Include pictures and other forms of art on your blog entries. Graphics perk up your blog and can bring color and life to the stories you are pursuing and reporting.

10.) Keep It Personal
Include personal experiences that have to do with your blog topic. It is fine to write in the first person and use a more personal voice in a blog.

11.) Interact With Your Visitors
You now have a great following of loyal readers that go out of their way to see what you have to say. You owe it to them to put out the best product you can. Knowing that they will visit frequently Onaf suggests using daily tips and other devices to keep them intersted.

12.) Make Money
Once you have established your self in the big time you need to start trying to profit from the stories you are putting out. This means buying a page for yourself and checking its domain availability. Use advertising as a source of income and well as a way to create more traffic.

13.) You're a Professional
The last twelve sets have all led up to this point. Now you have a following, you have a specific niche, you are making money and life is good.


Rachel Gull April 28, 2010 at 2:49 AM  

I like the concept of having multiple blogs. Your Facebook, LinkedIn and Twitter accounts all deal with you and who you are, but each contains a slightly different set of information to appeal to those you interact with.

Because blogs are so specialized, it might be easy to find yourself in a rut, writing about the same things every day. By writing on separate blogs about different topics that interest you, it will be more difficult to become overwhelmed. And if the blogs overlap every once in awhile, all the better!

Cory Keasey April 28, 2010 at 7:38 AM  

I agree completely with you Rachel. It is good to have variety in what you are writing. I like the idea of multiple blogs. If you think about it though, it is not as hard as some believe. You are already using multiple social media platforms, and so it is close to having a blog. I am now going to try and continue blogging. I have come to like blogging and Twitter, and trust me I thought that I would never become on the Twitter wagon.

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