The Times and Social News

It appears that The New York Times is getting more involved with the growing phenomenon of social news. According to the article entitled "Betaworks and The Times Plan a Social News Service" by Jenna Wortham, The Times is partnering with Betaworks to create a new social news site called News.me.

In the ever expanding world of online social media and news it would seem fitting that a journalism institution such as The Times would be getting involved with social news. My feeling is that as much as The Times may or may not want to, they have to get on board with online social news. Sites like Twitter have forever changed the landscape of journalism by creating this instant source for breaking news that, in some ways, has helped kill off print newspapers: see Seattle Post-Intellingencer and Rocky Mountain News.

This collaboration between Betaworks, who are the creators of TweetDeck and Bit.ly, and The New York Times has been in the works for the past six months according to the article by Wortham. Not many details have been released about the site to this point which keeps the mystery intact.

When you direct yourself to the News.me site there is nothing more than a placeholder as a web page. However judging by the name of the site, one can only imagine the possibilities it may provide to the media consumer.

Initially it is said that News.me will debut as an IPad application and a web version may be introduced at a later date.

You may ask what does this do for newspapers and social media moving forward? It seems to this blogger that News.me is only another exciting tool that is coming available to journalists and the public in general. It remains to be seen what effect this venture and others of its kind will ultimately have on the newspaper industry. However with newspapers getting into the fold, it would seem that they are doing their best to change and evolve with today's ever changing society.