Twitter To Unveil Promoted Accounts Feature

It appears that very soon, Twitter will be launching a new Promoted Accounts product. According to the article Twitter to Launch "Promoted Accounts" by Ben Parr, businesses will be able to pay Twitter so that they can be featured in the who to follow section. This move would increase the businesses visibility and help said business collect more followers.

The concept for this was apparently leaked two months ago, according to the article by Parr. At that time it was only in the concept stage but it looks like Twitter has decided to take this idea and run with it.

Much like Twitter's Promoted Tweets feature has had success (many promoted tweets have been going for near $100,000), the company must be banking on the fact that businesses and corporations want to become more visible to the online community.

Full details have not surfaced quite yet however. It is expected that Twitter will present this new feature this Tuesday at the IAB Conference in New York.

Apparently what is known is that this Promoted Accounts feature will be targeted to users who would be more receptive to that product or business much like Promoted Tweets.

In our ever changing society of media and news it would only seem logical that monetizing social media and other forms of journalism online is a natural step. It looks like Twitter may be figuring out how to do this, which has been a difficult task for many. Maybe other forms of journalism and media should look at what Twitter is doing, especially if they are having trouble surviving.

Image Courtesy of Flickr, Matt Hamm