Vevo May Be on TV
Monday, September 27, 2010
If you've been on Youtube and looked up songs of current popular artists, the first video listed may be one from Vevo.
Vevo is a music video website designed to attract big advertisers that launched a year ago this December. It plays videos from large record labels like Universal Music Group, Sony Music Entertainment, and EMI.
On Youtube, the Vevo video usually has the best quality and plays music videos to their entirety. They also have their annoying 30 seconds or less long advertisements at the beginning of each video. In the end it's worth waiting the extra 30 seconds because it's doubtful you will find a video with better quality.
Since Vevo launched it's been very successful. So successful that it is making plans to make their own television network and compete with MTV.
Vevo claims that they are the number one site to visit if you're looking for music videos. Although MTV receives more views when you add up everything they have on their channel.
Surprisingly in my opinion, MTV is not bothered by Vevo's hopes of creating their own TV channel. “We welcome new players in the music video category and think any exposure for music is good for the industry and everyone in it, from Fuse to Vevo,” an MTV spokesperson said.
That being said from MTV, I give them a lot of respect for being up for the challenge.
Vevo has yet to sign deals with satellite and cable providers since they are just beginning. If the Vevo channel happens, I wonder what the difference will be compared to MTV. For example, if Vevo will be strictly music videos, like MTV used to be.
2 comments:
I also find it very surprising MTV was welcoming to Vevo. I bet they aren't worried about Vevo being real competition since Vevo only does music videos. MTV has so many tv shows these days that Vevo won't be a big threat, yet.
If I were MTV I would be worried.
I think MTV has just become another channel that has become submerged in reality shows. In order to watch music videos, in most cases, you have to wake up in three in the morning to see them.
Vevo is going to be a hit and huge competition to big networks such as MTV and VH1 because people, like myself, just miss watching music videos at a decent time.
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