Microsoft Falsely Uses "Angry Birds" Image
Sunday, October 10, 2010
Through one way or another, everyone seems to have heard of Angry Birds- an addicting app for the iPhone, as well as numerous other phones, that has sold over 6.5 million copies, making it the prime example of an app success story.
Angry Birds gained further attention when recent promotional images for the Windows Phone 7 showed an icon of the game, leading viewers to believe Microsoft's smart phones would now have the app.
"We have NOT committed to doing a Windows Phone 7 version. Microsoft put the Angry Birds icon on their site without our permission," the company said.
Microsoft later admitted that it had made a mistake, saying that the Angry Birds application was accidentally included on the website.
This is an obvious case of Microsoft jumping the gun with a promotional add. Microsoft may have been making arrangements with Rovio for the use of its app, but I think that it's safe to say that any agreement is now off.
Rovio is- to say the least- angry. And, it should be. The image of Angry Birds belongs to Rovio, and the fact that Microsoft used it without Rovio's permission is wrong.
I think that if Rovio is smart, it will work with Microsoft. The company will make big bucks if it expands its market to Microsoft users.
Furthermore, Microsoft should play a little nicer with Rovio and other developers if it want Angry Birds and other must-have apps that smart phone users now crave.
2 comments:
It's a little funny that Microsoft assumed wrong and put it up before they had reached an agreement. Microsoft obviously thinks they're a pretty important company that everyone wants to be associated with. It's a nice reality check for Microsoft. I think the makers of Angry Birds have every right to be upset but I also agree that it's smart of them to still be willing to work something out.
I agree with Victoria. It seems as if Microsoft decided to hop on the bandwagon and use Angry Birds to their advantage. Fortunately this time Microsoft didn't get away with it and as Victoria said this is a reality check for Microsoft in the sense that no matter how big their company gets, they will still be kept in check.
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