LinkedIn Launches New Feature

Tuesday, November 2, 2010


LinkedIn the business-oriented social networking site has recently launched a new feature which allows members to see reviews of businesses of their products and services.

It is not only designed to benefit the members of LinkedIn, but also to give the companies a new form of publicity.There is 40 companies taking part in the premiere launch. Some are big name companies such as Dell, Hewlett Packard, and Volkswagen.

This is going to be a great feature for members of LinkedIn to have the companies they would like to know about right in front of them on on website. They can see all the information about the different products and be able to compare with other companies products.

Also, when people are inquiring about products the companies have the ability to state their strongest recommendation to the members.

Not only can the companies display their reviews to products and services. They can display videos and information about their products. This will become a new way of advertising for a lot of different companies.

With a huge number passing 80 million members on LinkedIn. I don't see why companies wouldn't want to be involved in this new feature. There are a lot of business people on LinkedIn and want to know about what products that can make their jobs just that much better and it can be right at the click of a mouse.

This one feature proves how technology is slowly taking over not only for communication, but for ways of advertising for companies. If they can save money by being part of a LinkedIN feature then why spend the money to be in all the magazine adds. When most likely the people interested in their services and products are on LinkedIN as well.

3 comments:

Erin Guzman November 2, 2010 at 7:49 PM  

I think this is a brilliant new feature for LinkedIn. I just created an account a few weeks ago & already have gotten recommendations from professors & past employers, but it never occurred to me that you couldn't rate products or companies as well.

I started following companies like Starbucks & athletic outfitters whose products I regularly use, but what about things that I haven't tried before? How would I ever know if a company was legit & their products were good if there wasn't a review system built into the site?

I think it's a great way for potential employees to shop around at some of these businesses instead of just waiting for them to come to you... It's a way to encourage self-marketing and proactivism in the job market.

taramaurer November 2, 2010 at 8:27 PM  

I agree with Erin. This is a great way for people to search for jobs that would interest them. Time is money. You waste your time, as well as the employer's time, when you apply or interview for a job and later realize it is nothing like you expected. Being able to have that information on LinkedIn will be convenient for users.

I also recently created a LinkedIn account. It takes no time at all to set up, and it's a great way to get your name out there. I love that this medium gives users a way to connect, or "link," with employers.

Tyler Utzka November 3, 2010 at 6:13 AM  

I think that this is a great addition to LinkedIn. It would be very convenient for their users to decide on which product to purchase. The companies that are not willing to be a part of this transition probably realize that their product is crap and do not want their consumers to know. Which is why this is a perfect addition to LinkedIn.

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