Online Coupons are new Social Media Phenomenon
Tuesday, November 2, 2010
Just like everything else, coupons are now part of social media.
50%-90% off products and services is the ridiculous amount that is typically saved.
Customers can find anything they want, from spa treatments to hot-air-balloon rides.
Some daily deal sites include:
Daily deal websites, like those listed above, partner with local businesses. Those businesses then offer products or services with a rather large discount. Consumers can then purchase deals online, print voucher, and redeem product or service from merchant.
Customers describe this online coupon phenomenon as "addictive". After receiving their daily email of deals offered they get on Twitter or Facebook to chat with friends about whether they should buy or not.
Too good to be true? Kind of. The catch is that customers have to pay for the deal up front before receiving their coupon. Then they usually have 24 hours to use their coupon.
Online coupons have given the retail industry a much needed boost. Local merchants get cash up front and even get to keep it if customer fails to redeem a coupon.
One problem for some merchants is trying to make that thrifty shopper a regular customer. Businesses can lose money when they spend a lot promoting it but don't get regulars in the end.
Love it or hate it, online daily deals looks like they are they new way to save.
2 comments:
This is just another example of how social media is taking over our world in my opinion. Who would have ever thought that coupons would be online? Is it really hard for people to grab a newspaper and get their coupons from the ads? I wonder what is next.
I don't think online coupons are truly a new idea because some TV commercials will tell you where you can find a coupon online.
I actually like the idea of connecting the coupons with social media because it makes them more accessible.
Some people may get carried away with using the coupons by buying things they don't truly need.
I think you just need to be sensible when it comes to coupons. You are really spending money to save money, which doesn't make sense.
If you don't need it, don't buy it.
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