iPads: The Sole Device of Future Journalism?

Over the past months since Apple released the iPad in April of 2010 the new device has been growing in popularity. Not only is it the hot new gadget on the market, but it is also taking on a large role in the world of journalism by the ways it is changing how the media is presented to the audience.

As stated in an article on Nieman Journalism Lab, publishers that have realized the importance of this device will no doubt be ahead of the game compared to those who choose to ignore it. Publications like Sports Illustrated have shown their intentions to have a fully interactive magazine that even customizes the magazine to the readers’ interests. Not only does the proposed magazine have interactive features, but video clips as well. Not only are the publications altered to fit each reader, but they would be able to be continuously updated and would no longer have a routine issue every week or every month. The publications that have these ideas will be the ones to keep the reader engaged and will set them ahead of other publications and eventually make them more successful. People want their entertainment and info fast and free. The iPad can provide that for many people, but that is where many arguments about money come into play. The idea of having publications on iPad worries many companies when discussing subscription fees that they still need to stay afloat. The question has come up of how the subscription costs would be shared between Apple and the publication. With growing technology like the iPad publishing companies also worry about information being shared with others who have not paid for the product. Another downside of publications on the iPad and other technology is that a large percentage of the population is not familiar with this technology or does not have access to it yet. The coming years will be a time of difficult transitions for journalists and publications as decisions will have to be made as to how the publication will be distributed to its readers, but changes are necessary with the developing technology that will eventually serve as a large asset to the media industry.

The iPad and other new technological devices will truly revolutionize the way journalism works and how people get their news and entertainment. However, journalists and publishing companies need to realize this and utilize the new technology that is now available to them.

Photo Credit: FHKE, Wikimedia Commons via Creative Commons