Twitter Phone in the making?

Tuesday, February 15, 2011

Dick Costolo, Twitter CEO, went to the Mobile World Congress in Barcelona Monday to address how he believes the Twitter brand works best: when it's invisible and everywhere.

He didn't come to reveal his finances, despite saying Twitter is "making money", he coolly denied rumors that Google was going to buy Twitter for $10 billion, and he didn't come to launch a new product.

An analyst still responded by asking about if he could ever see a Twitter-branded smartphone after referencing the "Facebook phone." Costolo gave a quick and simple answer of "No."

"Twitter already works on every device you're going to hear about this week," said Costolo. "Tweets flow seamlessly across platforms; that's what we're trying to accomplish."

During the explanation, he ended up comparing Twitter to water -- a utility so useful and copious, we almost forget it's there. We don't need to learn new ways to use it in different contexts.

Amid the country-wide of Egypt, Twitter was lost as part of a wider Internet blackout. "People in the desert will always find a way to water." said Costolo. Google and Twitter did indeed provide a voice-to-tweet service that kept the protesters in touch.

So under the leadership of Costolo, there will be no such thing as a "Twitter phone." Water doesn't need branding because it's simply water. Everybody needs it everyday.

I think Costolo gave a fair explanation of the brand Twitter. The way Twitter has developed over the years it has become not only similar to water, but in my opinion like an addictive sugary drink with it's sweet, satisfying taste. Some of us just can't get enough of Twitter and use it everyday without much of a thought.

Photo Credit: via Creative Commons


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