R.I.P Katie Couric

Monday, April 4, 2011

After five years, Katie Couric is going to be leaving her post as CBS' evening news anchor. The reason for her departure is unknown.

CBS is currently in third place when it comes to rating the nightly news stations. Couric helped CBS achieve this position.

Averaging 6.4 million viewers a night, Couric is going to be hard to replace.

CBS believes that their ratings will jump as soon as Couric leaves. They believe a new anchor will entice more consumers to watch, but only from the beginning.

New CBS News Chairman Jeff Fager is going to be the individual responsible for replacing Couric. Many people believe that 60 Minutes, Scott Pelley is going to be the one for the job.

They believe that viewers will fall back into third place shortly after he takes the thrown. First place is currently held by NBC's Nightly News anchor Brian Williams and second place is ABC's World News anchor Diane Sawyer.

PhotoCredit:creativecommons.com

2 comments:

Nicole Dillenburg April 6, 2011 at 8:37 AM  

I agree that this change will be better for CBS and will attract new users. This is a good step for CBS because it allows them to switch things up for the better.

Zach James April 6, 2011 at 11:28 AM  

Everyone is replaceable. FDR was everntually replaced. Cal Ripken was replaced. Tony Blair left his spot. All in all, no one is going to stay at the same place forever, so CBS needs to compose themselves and begin the search. First person I would look at: Anderson Cooper.

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