Mobile Advertisement

Tuesday, September 27, 2011

In today's society advertisement plays a big role in everyday life. As the worlds technology becomes more advanced so does the advertisement.

It has spread to mobile devices such as tablets and smart phones. In the article "How publishers can overcome the abundance problem in mobile adverting," discusses how publishers can use the ads affectedly.

By knowing how organizations build apps can help the publisher understand the placement of ads because it is a key importance. Now the best place for the ads is to go the publisher can try to catch peoples attention and get them to click on the ads to bust online production.

Knowing your audience for a publisher is an important thing. No ad about about a 55 year old man will get the attention of a 18 year old. Take Men's Health Magazine for example, they are just targeting men so there will be no women advertisement unless they so the sexiest female model of the year in the magazine.

The mobile advertisement is on the rise right now because smart phones and tablets are also on the rise in the market. For a publisher this is good, because expanding your business to reach the consumer virtually everywhere is a big step.

Publishers see this as an advantage in getting business, knowing how to target their audience is just an upgrade on their smart phones.

Photo by Creative Commons


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