Online Buzz for TV Shows

Wednesday, November 23, 2011

A study by Optimedia US concludes that a television show's advance buzz doesn't predict its rating performance.


This study focused on five new shows: X-Factor, Playboy Club, New Girl, Whitney, and Charlie's Angels. The study measured Tweets, Facebook likes, Google searches, and Klout scores before the show premiered.


An increase in social media buzz reflects the network's marketing efforts and doesn't reflect how many people will actually tune in to watch.


Ad executives conclude that online buzz isn't a good predictor of which shows will be popular but measures how engaged people will be when watching shows.


Every show on television has a Twitter and Facebook. Many shows actually post their hashtag in the lower right hand corner of the television screen while the show is on so as to increase the online buzz.


The most affective way to promote a TV show with social media cites is to get viewers to Tweet or post a status on Facebook about the show while it is on. This will get more people to tune in if they see people they know and are following commenting on the show.

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