More Options at Starbucks
Monday, March 29, 2010
New Yorkers now have even more decisions to make in the morning at their local Starbucks. Not only do they need to select the coffee and breakfast of their choice, but now which newspaper they want to read. For the past 10 years, The New York Times has been the only newspaper sold at Starbucks. The Wall Street Journal will now be available in 450 stores in New New York City, select areas of New York, New Jersey, Connecticut, and Pennsylvania.
The Journal is optimistic about their new relationship with Starbucks. "This allows us to expand that sampling environment, making sure that more people are aware of all that is within The Wall Street Journal," said Lynne Brennen, senior VP-circulation for the Journal. "It's a huge opportunity for single copy, of course, but I actually see it rippling through home-delivery subscriptions and subscriptions to WSJ.com."
Starbucks and The Journal have not commented on what the future may hold for additional distribution opportunities.
