More Options at Starbucks

Monday, March 29, 2010

New Yorkers now have even more decisions to make in the morning at their local Starbucks. Not only do they need to select the coffee and breakfast of their choice, but now which newspaper they want to read. For the past 10 years, The New York Times has been the only newspaper sold at Starbucks. The Wall Street Journal will now be available in 450 stores in New New York City, select areas of New York, New Jersey, Connecticut, and Pennsylvania.

The Journal is optimistic about their new relationship with Starbucks. "This allows us to expand that sampling environment, making sure that more people are aware of all that is within The Wall Street Journal," said Lynne Brennen, senior VP-circulation for the Journal. "It's a huge opportunity for single copy, of course, but I actually see it rippling through home-delivery subscriptions and subscriptions to WSJ.com."

Starbucks and The Journal have not commented on what the future may hold for additional distribution opportunities.

3 comments:

Kari.Ratkovich March 30, 2010 at 8:34 AM  

I think that Starbucks has finally seen the light. This gives the Wall Street Journal a huge oppurtunity to reach a market and audience that they never have before. I am positive they will see a significant increase in ciruclation subscriptions. If Starbucks keeps an open mind to the media world, this will open up huge doors for other media vehicles.

Cory Keasey March 30, 2010 at 11:35 AM  

I think that this will be a good start because as much as i love the times i would like to see more papers in the place when enjoying some coffee. I would like to know what NY Times opinion is though.

Marcia Moore March 30, 2010 at 1:40 PM  

Variety is the spice of life!

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