Social Media as a 'Social' Tool Yesterday is a Marketing Tool Today

Tuesday, September 21, 2010

Social medias as a social network are transitioning to an intriguing marketing tool for marketers.

Many businesses are using social medias as a marketing tool now that it is figured out what does and doesn't work, and that it needs to be integrated into a marketing plan.

Social Media Marketing Industry Report: How Marketers are Using Social Media to Grow Their Businesses releases information after a study done on marketers specifically focusing on top 10 media questions marketers want answered.

1. What are the best tactics to use?

2. How do I measure the effectiveness of social media?

3. Where do I start?

4. How do I manage the social balance?

5. What are the best sites and tools out there?

6. How do I make the most of my available time?

7. How do I find and focus my efforts on my target audience?

8. How do I convert my social media marketing efforts into tangible results?

9. How do I cohesively tie different social media efforts together?

10. Does social media marketing work, and if so, how effective is it?

This study also revealed that many marketers are wanting to learn more about the social medias and take full advantage of the many free social media tools.

Of the marketers put under used for questioning, the majority of them used Twitter, blogs, LinkedIn and Facebook were at the top, but at the same time Twitter and LinkedIn were also the two social networks that marketers wanted to learn more about.

Social medias are being used more frequently than not especially for marketers. The what does and doesn't work with in social medias is now starting to be acknowledged in marketing.

So even with the use of social media platforms such as Twitter, blogs, LinkedIn and Facebook, there is still more that marketers are wanting to learn about these still newer forms of social medias to establish their foothold in the market.

1 comments:

Erin Guzmán September 21, 2010 at 8:26 PM  

I like what you said about social medias not being used just for marketers. They are for social reasons, as well as business tools/resources. That being said, I think the shift for social medias to be made for more business purposes trumps the social value they've always had. We see this in Facebook already... Older people, companies, and events are being broadcasted more and more everyday. It's not just keeping track of what your friends are doing anymore. And now that businesses/potential employers are doing this, we need to take into consideration what new direction social medias are going in.

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