Want to be seen in Times Square? Like Corona.

Tuesday, October 12, 2010

Corona Light is turning to Facebook in efforts to attract more young consumers. According to a recent blog, all you have to do is find the Corona Lite Facebook group, "like" them, then upload a photo of yourself on their Times Square app.

And if you happen to be in the New York City area any time between November 8th to December 6th, you may just see your face over Times Square.

While this may not seem like someone over the top, it is interesting that no one else has ever really tried this before (as far as companies go). What better way to attract more consumers than by offering them the chance to see their face blown to mammoth proportions over one of the busiest cities in the US?

Not only may this mean more sales for Corona, but Times Square may also see a surge in tourism, with people wanting to chance seeing themselves.

It also appears as though Corona is attempting to be somewhat responsible, because whenever I attempt to go to their Facebook page, it simply redirects me to my homepage. While this may be a glitch, I also feel as though this may be happening due to the fact that I am under 21. I think this is a smart move on their part, because they will look more responsible to parents and potential future business partners.

If more companies tried this form of advertising, do you think they would have the success? Like Corona's Facebook page, and see if your face appears on Times Square.


Erin Guzman October 12, 2010 at 9:18 PM  

I get that this is a marketing strategy...and it's a good one: utilizing social media and enabling a target market to get their 15 minutes of fame, while still having brand awareness, and achieving some level of customer loyalty... But this has ethical implications written all over it.

I don't think it's necessarily a good thing to promote an alcoholic substance over a popularly viewed medium (social media) and to a vastly underage audience. While Corona can claim they're not targeting minors specifically, I guarantee they won't stay away from the overwhelming reality that minors do consume their product. Kids won't stay away from this either...Because who doesn't want their face on a Time Square billboard?

The company has every legal right to do it...their advertising is their free speech as long as it doesn't provoke illegal activity...but the point is, it could. --My concern is that going about a marketing scheme in THIS way could have potentially harmful repercussions. It could be looked at as supporting underage drinking...& I don't think Corona wants that as part of their image.

While they're embracing social medias as a marketing tool, as are most business/companies, they need to be careful about how they go about doing so.

Jesse A Stewart October 13, 2010 at 1:16 PM  

I like the general idea to do this. It is good promontion for a company to give its consumers a chance to see their faces plastered up somewhere on Times Square. I think that it would be a good move for other companies to follow Corona's idea and make things like this happen and benefit them.

Nicole Gilbert October 19, 2010 at 9:25 PM  

I think this is a good idea also and it is different so it makes it fun. Who would't want to see their face pictured on Times Square in New York. It is a good way to put their name out and have have some more advertising ways. Also, if it is true that since you are under 21 it does not take you to the page that is clever too by not promoting under age drinking.

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