Jumo: the do-good social media site

Tuesday, November 30, 2010


Chris Hughes, creator of Jumo, is trying to get people involved in social causes year round.

Users on Jumo can find, follow and support social causes of their liking.
Jumo is very similar to Facebook, which makes sense since Huges (creator of Jumo) is a former Facebook employee.

Hughes left Facebook in 2007 and launched Jumo this past March.

What began as a homepage with surveys has now evolved into something much larger. Hughes noticed that people usually only have the "do-good" mentality around big events or holidays. What he wants to do is make this mentality last year round.

With 3,500 organizations on the site, good hearted people are sure to find something to their liking. As well as that, Jumo uses all of the other social media sites, including Twitter, Facebook, Flickr and much more to provide information about causes, issues and organizations.

Like I said before the site is very similar to Facebook. Once signing up for on Facebook Connect users can find friends, begin adding their interests and shape their sense of who they are.

Each issue on Jumo has their own page users can follow. Within that issue there are more specific issues and users can find projects relating to that issue near them. Users can also add projects that involve that issue.

Jumo even has the ever famous (thanks to Facebook) "like" button, which allows users to "like" organizations, stories or videos posted.

With the creation of Jumo a new niche of "do-gooders" have been taken care of via social media. Here's a video of the one and only, Chris Hughes, explaining how Jumo works.

6 comments:

taramaurer November 30, 2010 at 11:19 AM  

This is a really creative idea. I've never come across a site like this. Jumo just goes to show you that there is a social medium for everyone. Thanks for sharing.

Paul Salais November 30, 2010 at 1:36 PM  

This is a very intriguing way to use social media. Not only are people connecting with each other, but they are connecting on a level to help with a cause that they are passionate about. Very neat spin on social media.

Erin Guzmán November 30, 2010 at 5:58 PM  

As 'innovative' as this site might be at first glance, I think it's kind of lame. Sorry to be the Debbie Downer...

I'm all about service, but if you need a loosely defined social media site to keep 'doing good' and serving in your community, what's the motive?

I see how connecting with others across the country to do service is good, the more contacts & the more people you have, the greater your output & efforts will be. But unfortunately, there has been case after case of people in the news abusing social media platforms for their own agendas, political gains, & even to exploit themselves.

I understand the novelty in this is for a good cause. But I'm always weary of the motives for 'doing good' & how, in many cases, they don't always have good outcomes.

Jesse A Stewart November 30, 2010 at 6:11 PM  

This is an interesting idea but at the same time I like what Erin had to say. People shouldn't need a social media site to help them do good things year round. People should just do it! I feel like that although this is creative, its just another attempt to create a new social media platform that people don't need.

Kati Herr November 30, 2010 at 9:13 PM  

I also agree with Erin, however I see a need for this kind of encouragement. People are particularly in the spirit of giving during the Christmas season, but what about the rest of the year?

I agree that people should WANT to do service without having encouragement from a social media site, but unfortunately not enough people think about it all year long.

Maybe this will help, maybe it wont make a difference...or maybe it will just be another way to waste time. We'll see!

Unknown December 21, 2010 at 5:32 PM  

There are other sites like this and probably much better such as ammado.com, networkforgood, justgiving, change.org . Still - good luck, it's a noble cause!

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