The Daily Uprising

The Daily app is a new source of digital media that delivers news, entertainment and advertising to consumers. This type of media is a fine example of how consumers in the future will receive information on a handheld device, such as an iPad, rather than a newspaper.

Although some may believe The Daily app is pointless and will not gain interest from consumers, there are many hidden benefits, such as: dramatic display, concise storytelling, rich-media integration and interactive advertising.

The dramatic display plays a huge role on the iPad by delivering information on a large, high resolution screen. There are photo galleries in every issue in which you access by turning your tablet into the horizontal position. This allows the consumer to pick and choose what sort of pictures they are interested in, rather than being stuck with the one-dimensional ways of the newspaper.

The Daily holds their stories to a screen or two while still trying to make every paragraph enticing to the reader. This can be hard at times because the attention span of a reader is not lost for a long amount of time; therefore, what they are writing has to make an impact or offer some sort of emotional relation in order to keep their consumers satisfied.

Even though there have been issues of The Daily app freezing up while in use, the emotional impact of a video, audio, photo and graphics overrule this problem. Video and audio clips are effective because they make the news unique by adding eminence to the story. Also, you can add comments to a story by recording your voice and submitting it. The photos and graphics are superb as well because they are artistic and unique, which makes the story more appealing.

Interactive advertising in The Daily allows ads to come alive and encourage consumers to purchase or research the products that are being advertised being that they are available with a click of a button. In other words, it allows consumers to be satisfied instantly because of availability.

The Daily is a unique app that is challenging society in many ways because not many are used to this type of digital media, nor are they ready for it. Slowly but surely, there will be multiple types of apps similar to The Daily, it is just in a matter of time.

Photo Credit: CreativeCommons.org