False advertisments

Tuesday, September 16, 2008

By: Jessica Hamell

The University of Iowa ran an ad in Sunday’s Cedar Rapids Gazette that was misleading . It showed Sophomore Jarryd Cole slam-dunking a ball and in a line on the ad, it says, “Jarryd Cole's thunderous dunk brought the Buckeyes to their knees and the sellout crowd inside Carver-Hawkeye Arena to their feet.” The problem, Jarryd Cole was injured for most of the season and never played again Ohio State.

The University claims that it is a fictional ad that is meant to sell tickets. This ad is trying to see something not advertise a dunk against the Buckeyes so what is the big deal. Businesses use lines to advertise their services all of the time that might not be true. University of Iowa was just trying to show something you could see if you buy season tickets

This ad also ran in the Des Moines Register on Sunday. It was not created by either newspaper so neither one are responsible for the fictitious ad.

As said by the gazette “In this case, Iowa dropped the ball.”


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