By Brianna Carlson
Last Wednesday night, "Rudolph the Red-Nosed Reindeer" was shown on CBS. The movie was shown to the largest amount of viewers in prime time.
By: Amy Johnson
Another search engine is up and running. Microsoft has started up the site Bing in hopes of adding to their big list of achievements. How will they keep up with Google?
Microsoft's top search technology executive said that they will not pay users to leave Google. These comments were released a week after news came out that Microsoft had been in talks over a News Corp-led initiative that would have paid publishers to break away from Google in hopes of boosting Bing.
Bing's senior vice-president stated that out doing Google was not the point, nor was keeping information off of Google a major benefit to them in the long run.
Since relaunching its search engine under the name of Bing in May, Microsoft said that in the United States its number of visitors had risen by 16 per cent. Microsoft claimed that those relatively modest gains had marked a successful first five months for Bing. Since Google launched, no one else has grown five months in a row.
It's evident that Bing is trying to compete with Google. The new search engine is comparing many of their moves and accomplishments to that of Google. The press conference with Bing's vice-president acted as a cover up for their eagerness to discuss the anti-Google plan with News Corp. This highlights Bing's sense of urgency to gain a stronger foothold in search.
By: Mallory Tandy
On Wednesday, the Washington Times claimed they will cut a huge amount of their staff, possibly by 40 percent and they only have a 370-person staff.
They are hoping to make the paper different, and have more readers. They plan on focusing national political coverage that they will go in-depth when reporting. They will focus on the papers core strengths.
I fell bad that the paper is having to make such huge staff cuts, but hopefully it will help the paper in the future in their sales.
By: Meghan Vosberg
2009 is officially the worst year for radio. Predictions show the total industry revenues at $13.3 billion at the end of the year- a 19 percent decrease from 2008. But the radio industry will improve in 2010 or at least halfway into the year.
2010 will slightly improve. Revenues will climb from 1.5 percent to $13.5billion. This is due to the large growth in revenues from online and mobile distribution. In order to reach the predicted 20 percent increase in 2010, radio groups must use new online and mobile platforms to sell advertisers on more than one level of channel campaigns.
By Michelle Zimmerman
I blogged last month about newspaper companies straggling to find new ideas and ways to market themselves over the Internet, but a recent blog shows that there isn't much hope for those ideas.
Newspapers were expecting to make print motions towards the Internet in hope that there would be a turn around in the circulation of their news but people are still not willing to pay for the news they're offering.
Unless you are a highly respected newspaper there isn't much success on the Internet. Many people will find similar stories that are free of charge that will have a greater appeal then paying for the outlets newspapers will or could offer.
With the news of this it is still difficult to know what is to come of those passionate about the newspaper as well as though who support the newspaper. It seems that with the Internet trend people of new generations do not feel the need to pay for news that is provided freely over the Internet promptly rather than daily.
By Tessa Leone
CNN.com is a well respected, reliable source to receive the latest breaking news from. They have live video clips and striking photographs, sections for world news, health news, politics, and now they even have a section for 'Tweets of the Week'.
They showcase the top 10 twitter updates of the week that the CNN editors find most powerful or newsworthy from public figure heads, politicians, and just plain influential people.
There's quotes from ambassadors, senators, even Michael Moore...
"Did President Obama promise 2 have more troops in Afghanistan than the Soviets did durring their occupation? Well, he's topped them now. Sad".
Its good that the news industry is keeping current with the latest forms of media.
Photo Credited to Twitter
By Laura Reid
By Zach Jevne
by: Amy Johnson
Everyone remembers the Janet Jackson “wardrobe malfunction” at the Super Bowl a few years back. CBS was heavily fined for airing the incident. This led to a major debate as to the decency, or lack thereof, in television broadcasting.
Another recent incident makes Walt Disney, co-owner of ABC, rethink the idea of live shows. During the 2009 American Music Awards, singer Adam Lambert gave a controversial performance that leaves ABC in the same place as CBS. His performance included giving the middle finger to the audience, kissed a man, and simulated oral sex.
Disney/ABC Television Group President Anne Sweeney told said that in response to Lambert's risque performance, Disney was reviewing the steps it takes when dealing with live performances by getting assurances from artists that their actual aired show will not include anything too different than their rehearsals and will use contractual obligations to hold them to their word.
ABC went as far to cancel Lambert's scheduled performance during “Good Morning America,” saying that many children watch the show and that they did not want to risk another mishap. The people in public relations for these singers have to be rethinking their jobs.
How can television stations be held responsible for the decisions singers make? It is not that television broadcasting is indecent, it is the lack of morals that artists decide to show. If the contracts that Disney is making its artists sign does not work, perhaps television will have to go to say goodbye to live performances and will have to go to a performance with a short delay.
(Photo Credit: flickr.com - kindofadraag)
By Taylor Finch
By: Meghan Vosberg
By: Chris Mars
By Michelle Zimmerman
Magazines have been one of the last to find interest in publishing material over the Internet but it seems as though the time might have come.
It is not official that magazines will go online but it is rumored that soon the magazine industry will makes its mark on the Internet. The plan seems similar to the newspaper industry only all magazines would be available for purchase from a website. It has been compared to an "Itunes for magazines".
Magazine publishers will group together and create Web sites available for consumers to purchase different magazines.
People will be able to purchase the magazines on the Web site and get them in different forms. The prints would be viewable on the Internet or cell phones.
Magazines are not the only group from media interested in this type of partnership. Many television shows partner with online television shows as well as music labels and online music Web sites.
By: Mallory Tandy
Two western journalists who were kidnapped in August 2008 were set free in Somalia, Sudan on Wednesday after fifteen months of being held captive.
The captives were Nigel Brennan, who is an Australian photographer, and Amanda Lindhout, a Canadian freelance reporter. Lindhout talked about her memories of being beaten and tortured, setting a horrific and terrifying scene.
Usually captives do not get held for so long, but they think greed was behind it, the kidnappers asked for $1 million since the kidnapping. It is still a mystery who the kidnappers are, they have not been able to find them.
The kidnappers would let Lindhout call her family and ask for ransom but her family did not hav that kind of money, but the kidnappers thought everyone from Canada were rich. Lindhout was beaten on a regular basis.
Mr. Brennan said they were kept in chains and pistol-whipped for ten months after they had tried to escape.
The two journalists were handed over to government soldiers on the outskirts of Mogadishu.
This is crazy, I feel so horrible that this happens all the time around the world and sometimes not much light is shed on these kinds of stories, people would rather know what Britney Spears is doing, and it's sad.
By Keri Waterhouse
The executives from Google and Walt Disney are going to join other company chiefs, academics, labor leaders and mayors at President Obama's jobs summit this week.
Google CEO, Eric Schmidt and Disney chief Bob Iger are going to be among about 130 people that will be attending the meeting that is this Thursday.
The 130 experts from unions, government, academia and other companies will be seeking ways to jumpstart job creation.
By Tessa Leone
The media was ruled by adds publicizing the Black Friday sales this weed. You couldn't escape them. The radio started playing the Christmas melodies and the Christmas commercials, the network channels were bombarded by Christmas deals and door buster sale notifications, mailboxes were stuffed full of coupons and sale adds.
Merchants were ecstatic when they saw more shoppers than previous years combined push through their doors at 12:01 on Friday morning, but their relief was short lived.
Shoppers were in for deals, and thats all. Reports showed an increase in headcount and a disturbing drop in spending per person.
Many stores lost money with all of the advertisments they created compared to how much merchandise was actuall purchased.
This appears to be one side effect of the recession; a bargain hunter. Is America becoming smarter or just poorer? And what will this mean for the advertising industry and their relations with print and televised media?
Photo Credited to www.behindthecounter.org
By Zach Jevne
Los Angeles Times sportswriter Mike Penner, also known as Christine Daniels, was found dead last week. While cause of death remains unknown, suicide is suspected.
In an essay published in the Times sports section in April 2007, Penner announced that he was a transsexual sportswriter. The long-time columnist made headlines when he shocked colleagues and readers that he would be transitioning to become Christine Daniels.
He wrote in the essay how difficult his decision was to reveal this to the public. In a very personal account, he explained what being a transsexual is and how it affects one's life. Also, about the perception in society and how difficult a transition it would be.
His essay was one of the most-viewed stories of the year and featured over 1,000 responses online the day it was published. The LA Times ran a story about Penner recently after his essay about the beginning of his transition.
After the essay, Penner began writing for the Times Web site as Christine Daniels. He also wrote about his transformation in a blog entitled "Woman in Transition." In October 2008, LAT announced that Mike Penner would be returning to the paper and return to using Mike Penner in the byline.
Penner began working at the Times Orange County edition in 1983, covering high school sports. Over 25 years he's covered the Olympics, tennis, soccer, the Angels and sports media. He also spent time writing an NFL column.
By Brianna Carlson
© Blogger template On The Road by Ourblogtemplates.com 2009
Back to TOP
