Upstart News Agencies and the Death of Legacy Media

As journalism continues to evolve and change with the times many people are seeing legacy media slip away into a black hole of history. One of the many reasons this is occurring is because of online for-profit upstarts.


One such news upstart is the Alaska Dispatch. In an article by David Saleh Rauf, Rauf looks at the Dispatch's continued course to profitability in today's world of journalism. The Dispatch is a nonprofit, investor backed news website that covers many stories in Alaska, and even beyond, that are hard for bigger legacy media to cover.


Because the Dispatch is a non-profit small news agency there is no chain of command to go through. Many decisions are made over dinner meetings between co-founders and editors Tony Hopfinger and Alice Rogoff. They were the ones who decided to send a reporter to cover the BP oil spill which the Dispatch received high praise for its coverage.


Its definitely a unique business model. Many of these small news agencies are springing up all over the country and it is really hurting legacy media. There is no need for these giant news corporations any more when you can assemble a group of ten seasoned reporters and have the freedom to cover what you want.


The reason this works so well is because of today's digital age. The access to online news sources is taking away from reading traditional newspapers. Its all a matter of speed and timeliness. People want their news fast and they don't have time to sift through articles that do not peak their interest.


But maybe that is a problem in itself. Personally I do not like the fact that legacy media is dying. I feel that people would be more educated to what is happening around them if all they had to read was a newspaper.


Online news sites are good for variety and speed but people should be informed about everything that is happening in the world. There are many people who just look at what sounds interesting. By doing this people may miss something that is very important.


However there is nothing that can be done to reverse this trend now. People might as well get used to what is happening because before long online media will be the norm. It is just sad that it is happening and I feel that it is bad for our society.


But I guess as much as I dislike the change, I'll just have to suck it up like the rest of us legacy media lovers and face the harsh reality. Legacy media is on life support. Now may be time to pull that plug before it gets worse.

Read more...

Social-media trends with a cause

If you've been on Facebook lately, you've probably noticed some of your friends have turned into cartoon characters, by the looks of their profile pictures.

A recent Facebook trend is bringing awareness to child abuse. Facebook users are changing their profile pictures to their favorite childhood cartoons and updating their statuses to:

"Change your FB profile picture to a cartoon from your childhood. The goal? To not see a human face on FB til Monday, Dec. 6. Join the fight against child abuse & copy & paste to your status to invite your friends to do the same"

Many other awareness trends that Facebook has facilitated include breast cancer awareness and self-harm awareness.

I think these are refreshing and important ways in which social-media can and should be used.

Social-media is designed to connect people across the world and I think it's important that these devices are being used for good causes.

Although the help these trends are actually bringing to the problems they outline is unknown, the point is that Facebook and other social-media tools are getting the word out to the masses in the best way they know how.

A trend is designed to help people find out what issues are currently being talked about.

Other trends that social-media promote are trends in discussion. Twitter is especially popular in this respect and even has a "Trends" column that can include worldwide, national or local trends.

These Twitter trends change daily in accordance to what people are talking about most.

This article by Mashable outlines which Twitter trends were most popular for any particular week.

Social-media trends have a much more important purpose than to just give people something to talk about.

Trends inform people about breaking news, connect people across the world on the basis of a single subject and break down the bureaucracy of news coverage by giving everyone a voice on important issues.

Whether trends are bringing public awareness to an important issue or informing people about something new, they are always connecting people in ways that were never thought possible just a few, short years ago.

Read more...

Is Groupon Crazy?

Mashable is polling readers. They are asking if readers would have taken the money Google offered Groupon for control of its site if they had been the founders.

According to the poll, Groupon's founders denied the $5.3 billion offer Google made to take over the company.

The article references Graphic.ly COE Micah Baldwin:

"Basically, the motivation for a big exit is not longer motivated by 'how much money can I get;' it is motivated by 'what is my legacy,'" Baldwin said. "That simple shift makes their rejection of Google's $6 billion offer not that surprising."

I agree with Baldwin. Groupon is a great site that has been attracting users and has made good money.

Groupon made a good choice because:

1) it freed itself from potential harm under Google's control;

2) it brought attention to itself when it said no to Google, which might attract more users;

and, 3) I'm sure if the company ever decided to sell, there would still be an offer on the table.

Share your view on the subject by answering Mashable's poll or commenting on my blog.

Also, check out the video below showing how Groupon works. If you're like me, you will get very excited thinking about the deals Groupon may get for you.

Learn How Groupon Works! from The Point on Vimeo.

Read more...

Finding a Job or Internship

As we near the end of this semester, we are one step closer to the end of our college career.

Nearing the end of our college career means having to find a job or possibly an internship requirement that still needs to be fulfilled.

A tool I have been using to search for internships is JournalismJobs.com. It has been quite helpful in searching for an internship for the summer of 2011.

On the web site you may search for internships specifically.

You may also search for the position you are looking for, the location you'd like to end up, and what industry you'd like to work for.

If you want to be an anchor then you can search for it.

You can even look for journalism related jobs all the way in Hawaii.

I have found and applied to three internships located on JournalismJobs.com.

Now, hopefully one of them will pull through for me.

After I graduate, I will definitely utilize JournalismJobs.com to get some ideas as to what kinds of jobs would be available to me.

I think you should consider using JournalismJobs.com as a useful journalism tool as well.

Read more...

Cyber Monday vs. Black Friday

People are still going out and shopping on the day after Thanksgiving. It is a crazy hectic time for shoppers looks for those great deals they could not find on any other day.

However, not everyone wants to stand in the cold lines that are crowded with people and fight over an item with another shopper. More people are turning to online shopping calling the day Cyber Monday for Christmas presents.

E-commerce tracking company called Akamai tracked 1,333,336 global page visits per minute.

Roughly 96.5 million planned to shop on Cyber Monday last year and this year 106.9 were estimated to participate in shopping on Cyber Monday.

National Retail Foundation (NRF) said that a lot of shopping will be done while working their jobs roughly 70 million Americans.

Just because shoppers choose to avoid the madness of the store's door busters doesn't mean they are not getting a good deal. 88% of retailers have a promotion for Cyber Monday.

Only with in the past years has this way of holiday shopping really grown. More and more online stores are having their largest coupon for products to purchase during the holidays.

This does not mean Black Friday doesn't do well in sales. The day continues to hold up it's far share of deals and high profits for stores.

I feel this in a way can be comparable to newspapers online and actual news print papers. No , not majority of the people in the world are going to stop shopping at the stores on Black Friday or other days during the Holiday season.

However, a lot more people are choosing to do their shopping online and this number has grown more in the past years. It will continue to grow because it is easier for people to avoid huge crowds and get their shopping down fast and easy.

Like above people can shop for presents and do their work at the same time.

This number of online shoppers around the Holidays I feel will continue to grow each year and it could potentially passing the people who go out on Black Friday. Or it may not but the number of online shopping will stay a strong number.

Read more...

WikiLeaks Founder in Trouble

As you may all know, the whistle-blower site WikiLeaks released around 250,000 diplomatic cables over the weekend. While this has been all over the news due to the government worrying about national security, an interesting article has surfaced about Julian Assange, the man behind the WikiLeaks releases.

Found on Mashable, this article is about Assange and his recent charges of sex crimes. According to Swedish officials, Assange sexually assaulted two women on a WikiLeaks related trip to the country. Assange said that the charges were a test to get people to turn against him, but Swedish officials re-opened the case. The International Criminal Police Organization has a warrant for arrest.

Assange is a man of mystery, and many do not know too much about him. He chooses to live in secret, fearing that governments are out to get him (and he is right). These charges put him in a whole different light.

This man has never struck me as being very stable, so it is not too shocking that this has surfaced. However, I feel like he has shot himself in the foot, because now if he is caught and arrested, the United States could also try to get him too.

For a man so intent on getting the truth out there about other people, why is he so intent on keeping his secrets secrets (assuming the charges are correct)?

What do you think will happen to WikiLeaks if Assange is caught and jailed on these charges? Will that be a good thing or a bad thing?

Read more...

President Obama Gets Stitches...So?

All of the late night talk show hosts have been paying special attention to the recent Presidential basketball game that left President Obama with stitches in his lip.

Getting slightly less talk time on the late night shows is Obama's recent announcement that he is going to freeze government salaries for the next two years.

It is clear that while entertainment includes media information, only the most entertaining of news concerning the most important of people get the attention.

Late night shows aren't the only media outlets seeming to be more concerned with the entertaining side of Obama's personal Thanksgiving activities than his Presidential duties and decisions. An article on rollitout.com comes up in recent google.com searches for President Obama.

The article title is "President Obama Announces Federal Pay Freeze," however the first sentence of the article reads, "Just days after receiving 12 stitches in his bottom lip during a pick-up basketball game, President Obama..." etc.

Bloggers and columnists are also combining the entertaining personal life of Obama with his recent announcement.

Washington Post Metro Columnist Courtland Milloy wrote an article called "Obama, the Great Placator, needs to throw some elbows." Of course the first point of the column written at 10:23 p.m. on November 30, 2010, was Obama's stitches and why they were necessary.

All the way down in the SIXTH paragraph Milloy finally mentions Obama's announcement.

I can understand entertainment outlets harping on Obama's mishap, but news outlets?

While his personal life may be entertaining at the moment, his presidential duties are still most important.

Leave the entertaining to the talk show hosts, and talk about the important things.

Read more...

Cell phone journalism tips

We can all be journalists with the tools that we have today. One thing that I don't take advantage of is my video camera on my cell phone. For some reason, it never occurs to me to record news on my cell phone probably because I rarely video record.

Luckily, Aaron Chimbel has given tips on "How to make the most of Flip and cell phone video". He realizes that a great majority of people these days own a cell phone, but just don't know how to properly use it for journalism.

Technology today allows ordinary people to contribute and capture news that they see. Although the quality isn't the best on mobile devices, they are improving which allows for more journalism use.

Now, for Aaron Chimbel's tips that we can benefit from.

-Get up close during interviews since there is just that one little microphone on your device.

-Hold steady. No one wants to watch video where the cameraman is constantly shaking. No one told the people in The Blair Witch Project, or maybe they were too scared.

-Get views from different angles. Variety is good.

-Don't zoom, if you do it makes the recording more shaky. Physically get closer.

-Go where huge cameras cannot. You're camera is in your hand, not on a tripod or resting on your shoulder.

Hope these tips were useful, now go out and capture some news with your phone. For editing tips and Aaron Chimbel's blog, click here.

Read more...

'Share' your LinkedIn

Today, LinkedIn unveiled it's new feature: the 'Share' button.

LinkedIn has commonly been referred to as, 'old people's social media' but in reality, LinkedIn users comprise a variety of students and professionals, employees and employers, who wish to network for common ideas and interests.

For networking, LinkedIn uses your connections to keep you up-to-date with job offers, discussions, and information related to your defined interests. It also allows you to upload your personal resume and work experience as a way to market yourself to searching employers.

LinkedIn offers a way to share information, like like other social media outlets.

Now you may have seen articles in online publications or blogs with buttons and features that look something like this:

Other common ways to share probably look like this:

LinkedIn has decided to add their own 'Share' button into the mix with other social media platforms and sites.

Bigger online publications, like The Huffington Post, have already started using the 'Share' button. But today, others like Bloomberg and Forbes are starting to do the same. These sites are also incorporating more advanced features with their 'Share' buttons, like the ability to sign in to their LinkedIn accounts from other sites.

With LinkedIn’s 'Share' button, the hope is to offer readers and professionals a different means of sharing content, whether it be news or presentations, journal articles, or research, they will be able to do so via LinkedIn.

LinkedIn share is designed to inspire conversation with clients and colleagues, or people you wish to network with.

The new LinkedIn share button will look something like this:

Ultimately, this feature will help jumpstart professional conversations. And if that's something YOU want to be a part of, sign up for a LinkedIn account HERE.

To get a copy of the URL for the LinkedIn 'Share' button for your blog or website, visit the LinkedIn blog to copy and paste the html coding.

*To look at a sample LinkedIn profile, check out mine: HERE

Read more...

Photo sharing website alternatives

Flickr and Facebook have excelled in the social media and specifically, sharing photos, but there are others out there that still have yet to be discovered.

Of the many out there, here are three alternatives to Flickr and Facebook:

1. SmugMug

SmugMug focuses on making photo sharing easy for the user to sell or display photos in his or her online gallery.

The difference with SmugMug is their concern with the

safety yet easy access of your photos.

You can use a password to protect either one or all of your photos along with custom watermarks to protect your photos especially if you plan on sharing with other social media sites such as Twitter, Facebook or StumbleUpon.

Although there are costs to use SmugMug, there are also apps to be used on the iPhone, iPad and Android.

2. Path

Path is a personal photo sharing site that also has its own app. Because its focus is on being personal, Path limits users to 50 connections.

The intention behind the limited connections is to give your connections and sharing a more personal feeling.

Path is unfortunately not the best site to use for a portfolio to network with potential employers.

3. picplz

Picplz is actually an app that is designed to make photo sharing on Facebook and Twitter simpler while checking into Foursquare at the same time.

The main focus of picplz is being mobile. In addition to being mobile, picplz also allows users to apply certain filters to the original photo.

This app is free and also offers a free account on the picplz

website.

For more on photo sharing websites click here.

Read more...

Jumo: the do-good social media site

Chris Hughes, creator of Jumo, is trying to get people involved in social causes year round.

Users on Jumo can find, follow and support social causes of their liking.
Jumo is very similar to Facebook, which makes sense since Huges (creator of Jumo) is a former Facebook employee.

Hughes left Facebook in 2007 and launched Jumo this past March.

What began as a homepage with surveys has now evolved into something much larger. Hughes noticed that people usually only have the "do-good" mentality around big events or holidays. What he wants to do is make this mentality last year round.

With 3,500 organizations on the site, good hearted people are sure to find something to their liking. As well as that, Jumo uses all of the other social media sites, including Twitter, Facebook, Flickr and much more to provide information about causes, issues and organizations.

Like I said before the site is very similar to Facebook. Once signing up for on Facebook Connect users can find friends, begin adding their interests and shape their sense of who they are.

Each issue on Jumo has their own page users can follow. Within that issue there are more specific issues and users can find projects relating to that issue near them. Users can also add projects that involve that issue.

Jumo even has the ever famous (thanks to Facebook) "like" button, which allows users to "like" organizations, stories or videos posted.

With the creation of Jumo a new niche of "do-gooders" have been taken care of via social media. Here's a video of the one and only, Chris Hughes, explaining how Jumo works.

Read more...

Skype and Facebook???

Rumors are growing that Facebook and Skype are joining forces.

Apparently Facebook is considering adding the capability for its users to video chat with their Facebook friends via Skype or by creating their own video chat system that is compatible with Skype.

According to an article by Vadim Lavrusik, speculation has recently been renewed by Facebook application developer Tal Ater and it may be more than just a rumor. Many believe that this video chat application may be closer to reality than in the past.

One rumor that is making the rounds is that Facebook is already testing this feature with certain users to see how it works. This rumor however has not been confirmed as of this posting.

In all this appears to be just another effort on Facebook's behalf to integrate itself even more with other social media services.

Video chat could be very interesting for Facebook. Especially considering that users could see family or friends that live far away. Video would make Facebook even more attractive than it already is.

Facebook is already arguably the top social media outlet today and it shows no signs of slowing down anytime soon. Adding more and more features for its users would make Facebook even bigger than it already is.

I am all for a video chat feature on Facebook. I feel that it would be a very exciting feature and I would definitely be willing to try it. Now I know that I have been known to be critical of certain social media in previous blog posts but that is because I don't see a lot of use for some of the things that are out there.

However I feel that video chat would be convenient and effective on Facebook. This would actually be something that I would use and would be all for. I guess it is just a waiting game for now until Facebook adds this long rumored feature.

Image courtesy of Flickr, Jay Cameron

Read more...

Expressing yourself in profile pictures

Growing up, I was always taught that I shouldn't care what others think of me. However, today that idea sits a little differently.

With employers now scouting future employees and family members checking out your every move on Facebook, it's important to be aware of how others are perceiving you.

In an comedic article by Andrea Bartz and Brenna Ehrlich on CNN, readers are taught how to avoid portraying themselves as "tools" on Facebook.

We all pick unflattering photos. The point is to be aware, to decide how you want to be portrayed and to act on it. To avoid being hypocritical, I will show my own profile pictures as examples.

5 Facebook Profile Photos to Avoid:

– The "MySpace" shot – This is when a person photographs himself or herself. According to Bartz and Ehrlich, the "MySpace Shot" occurs when "men pose shirtless in front of their bathroom mirrors and women pout into their boobs."

While it may draw attention to your "assets," having this picture may make others think you're vain.

– Subbing in an inanimate object/pet/baby – Your friends want to see a picture of you, not a "crude drawing of a dinosaur," Bartz and Ehrlich say.

– Liquoring up – If you want to be seen as a professional, avoid drunken pictures or pictures partying.

– Group shots – Once again, people want to see you. Don't hide behind your friends, Bartz and Ehrlich say.

Furthermore, you may meet someone and want to add them on Facebook. When searching, it's more difficult to find who your looking for when the person uses a group profile picture.

– Finally, the Holiday or wedding pics ... months after the wedding – Having a profile picture of you in your Halloween costume for weeks is overkill, Bartz and Ehrlich say.

"The same goes for wedding photos," Bartz and Ehrlich say. "It's really nice that you got married, and we all pored through every shot from the ceremony, but leaving up a portrait of you in full bridal garb for several months is akin to shoving your ring in your friends' faces daily."

Adding to this, breaking out the senior pictures when you are a junior in college seems a bit ridiculous.

So what's left, you ask? Although this article seems to be telling people what they can and can't have as profile pictures, I think the point was to make people aware.

I don't completely agree with all of these rules. For example, I don't see anything wrong with having my profile picture be of my adorable niece. I love her. There's nothing wrong with showing it.

The main idea is to keep your profile picture tasteful. Also, keep it appropriate if you think your employer will be seeing it.

In the end, it's your decision. It's your profile. You can display whatever picture you want. However, remember this picture is for everyone to see.

Read more...

Personalize your television

AOL's recent acquisition in media, 5min Media, the Web's largest video syndication network, has recently debuted its new Celebrity News Channel.

As expected, the channel will feature news about celebrities and pop culture from producers such as Splash News, Meredith TV, Comcast, Hachette and others.

Producers of the channel claim it will "enable us to successfully reach niche audiences" i.e. people who are interested in what the celebrities are doing.

This sounds more like a teen magazine and an attempt to make ratings to me, but, at the same time, 5min Media is known for its unique quality that matches "relevant videos with targeted audiences." 

I think this is the type "niche-based programming" is going to become strong in viewership. It's unique that a large company is interested in fulfilling the special interests of its audience.

It seems, in time, there will be a television channel for every type of interest and pertaining to every niche imaginable.

Although it hasn't been compared to E! News, I predict 5min Media's celebrity news channel will be quite similar to the already-popular E! News, but with more video clips.

Similarly as discussed in Tara Maurer's blog "Try New Social Media," viewers are finding more often now than ever that social-media is an outlet for finding and connecting to people and subjects that were previously out of reach.

Just as social-media has become more personalized, I believe t.v. programming will become similarly tailored to the viewer's interests.

Read more...

News Corp. Brings A 'Daily' To The iPad

Looking beyond today's journalism and preparing for the future, Rupert Murdoch, News Corp. CEO, will launch a new digital newspaper exclusively for the iPad and other tablets next year.

As reported by the New York Times, Rupert Murdoch is teaming up with Apple to bring "The Daily", a one-of-a-kind digital newspaper designed exclusively for the iPad and similar tablet devices, to the App store in early 2011 for $0.99 per week or about $4.25 per month.

Focusing on national coverage and culture, the Daily is expected to provide original content and deliver an outstanding multimedia experience as the iPad is known for.

"With an investment of $30 million and a staff of around 100 journalists, the Daily will be a 'newspaper' with rich video and photography built especially for the iPad," said David Carr, media columnist for the New York Times.

Although the content will include political topics of importance, editors want the Daily to be a fun read including pop-culture, sports, and editorials. the Daily's staff is composed of distinguished contributors of the mainstream media like Richard Johnson, "the New York Post's king of gossip", and Sasha Frere-Jones, pop-music critic of The New Yorker, among others.

the Daily will not have a website or a print edition, thus, it will be only available for download through the iPad and other still unannounced tablets.

The creation of the Daily is based from Murdoch's belief that "within a few years, tablet devices will be like cell phones or laptops - every member of the family will have one."

Murdoch is taking a chance with the iPad as a way to increase revenue towards the publication of news in difficult times for newspapers during a growing momentum of online news. As Carr puts it, "the Daily will be a newspaper, an ancient motif on a modern device."

As the Daily comes to a beta-mode test sometime in December, I can already foresee important changes for journalism in the year 2011. Perhaps, if the Daily turns out to be profitable, we might see the rise of a new trend and a benchmark for news publications to come in the future.

Read more...

Deciding What to Blog About

This week, I had a hard time deciding what I would blog about.

I decided that I would write about myself trying to decided what to blog about.

As a journalist, I did some research.

First, I did a Google search for what to blog about.

I clicked the first link that came up called "Starting a blog? 12 ideas for blog posts".

Paul Bradshaw wrote the article and had some pretty decent ideas. The following are some of those ideas.

1. Bradshaw said one of the best ways to start blogging is to respond to something else that's already on the web.

2. Suggest an idea and invite reactions.  It's easy to sit and wait for the people to come to you, but you have to have perseverance and reach out to them.

3. Another suggestion by Bradshaw was to interview somebody and blog about it. He added that audio or video would be an added bonus.

4. Blogging about a relevant event could also be another way to start a blog. Just attend an event and write about it.

5. Asking questions would also be beneficial to starting a blog. SurveyMonkey is a free online polling tool available.

6. Picking a fight may also be helpful and not just being controversial to be controversial. You need to have a constructive argument.

For the last six ideas, check out Bradshaw's article as linked to above.

These ideas will surely be of help now or sometime in the future if you choose to start your own blog.

As I'm starting my own blog, I will take these ideas into consideration while I try to build the traffic that sees it.

Read more...

Promote your online actions offline

If you're active online with social media you should promote yourself offline as well. Physical advertisement works just as well as online for social media accounts and blogs. Advertising on social networks allows customers to be aware of your business

There are many ways to get your online self known and I'll share a few examples with you.

1. Sneak in your social media tools into your business advertisements. Show your customers that you're online.

2. Change your business cards to also show your customers of your online activeness. Some companies place a tracer code on each card and Facebook Fan page which allows those who use the code a certain percentage discount .

Business cards that have social media on them give people more options in connecting with you.

3. Advertise while you drive. Post a bumpersticker with your Facebook and Twitter account names. A good example of Twitter for mobile business is the use of Twitter by ice cream truck that update their locations whenever they change.

4. Put parts of online components to offline events. Take pictures or take video of customers using your product and post it on any social media site or all of the ones you have an account with.

5. Some have found that putting QR codes on their physical advertisement that it helps with business. QR codes are matrix codes that are readable by QR scanners, cell phones with cameras, and smart phones. The code is a big square with a bunch of black and white squares inside. The information in the code can be a URL, text, or of other data.

These are just a few ways that a business can benefit from social media. Other business have other ways of advertising that has worked for them. Using social media tools for your business allows you to reach a greater audience which leads to a larger customer rate.

If a business has yet to become involved with social media and are having trouble staying afloat businesswise I strongly suggest to give social media a shot.

Read more...

How Much Is Facebook Worth?

According to SecondMarket (an online marketplace), Facebook is valued at 40 billion dollars. Currently, Facebook is more valuable than eBay, which sits a a close 39.3 billion dollars. However, an article from Mashable states that while these numbers seem high, they are more expectations than they are real.

Social networks, not just Facebook, are huge right now. Most everyone uses them and whether they admit it or not, on a regular basis. How else does one explain why something in cyber-space would be worth so much?

My question is, how is a social network site worth so much? We don't pay anything to sign up, and really only pay money if we want extras on the games Facebook hosts. Technically in some form, we pay for the Internet, or the computer used to access the Internet.

Honestly, I sometimes wonder how long Facebook will be around for. MySpace was huge for a couple of years, then slowly dwindled away. I can recall when sites like Tagged, Bebo, and Hi5 were popular, but they soon faded away as well. So while Facebook may be the big player for now, whose to say that it will still be around five years from now. The future is uncertain.

Read more...

SMO and why you should use it

I doubt any of you have heard about SMO (a.k.a. "social media optimization") but in our day and age of social media SMO is very important concept.

According to a spjnetwork.org blog, SMO is using "social media tools such as Facebook, Twitter and LinkedIn to promote content on websites, blogs or across other social media."

SMO's ancestor is SEO, "search engine optimization". Instead of promoting whole ideas SEO uses words to promote material via search engines.

SEO is the old way but now we have SMO and it's looking like that's the way to go.

SMO uses the idea that ideas are more important than just single words. People with the same interests will spread those ideas to people they know.

You've probably never heard of him before but Rohit Bhargava is an important man.

Why you may ask? Well, Bhargava coined the term SMO and came up with a five point guide to increasing one's "virtual visibility" better known as your "brand".

However, his five point guide has been added to and is now an eleven point guide to branding yourself.

1. Link - Add links to everything you can when you blog.

2. Tag and bookmark - We all have the option here on blogger and on other sites like YouTube to add tags. Do it. Tagging makes you more visible in search engines, which points people in your direction and therefore increases your brand.

3. Make your content portable - This sounds a little confusing but simply having video, audio and PDF files that people can use will in the end bring more readers back to you.

4. Encourage mashups- A mashup often combines video, audio and mapping elements from various places to create something new.

5. Become a user resource- Post interesting information that people will want to read. Do this and you can make part-time viewers into full-time viewers.

6. Reward users - Give credit to those who deserve it. This not only builds their credibility but also builds yours as well.

7. Participate - Get involved in online conversations and forums.

8. Target your audience - Find your niche and stick to it.

9. Be original - Don't say what everyone one else is saying. Make it your own, use something new.

10. Be honest - This is simple enough, be truthful, honest, trustworthy, however you want to put it.

11. Be thinking in the SMO mindset 24/7 - Everything you've just read should be on your mind all the time. Use it to plan and organize.

We've been learning about branding ourselves a lot lately and I feel this is just more advice to help everyone out. Now get out there and make a name for yourself.

Read more...

Journalism Exchange Program at U of I

In the liberal arts college setting, a shift has been made to allow for students to get a more hands on education in the field(s) of their choice. Whether it be in a student teaching or mentoring program, or applied practicums in students medias, different majors stress the importance of getting 'real world' experience to help better prepare them for a professional career.

One state school has developed a program that focuses on giving its journalism students every possible opportunity to excel in a hands on field-experience program.

The University of Iowa's School of Journalism and Mass Communication has implemented a program called North American Environmental Journalism Project (VITAL), which is funded by the US Department of Education, to help give their journalism students a 'leg-up' on other student journalists.

This program is a negotiated exchange consortium with seven different schools from the United States, Canada and Mexico. The program allows for students to study, report on, and develop an awareness for environmental journalism, with special emphasis on water resource and water sustainability issues. The program also hopes to allow for students to gain a sense of cultural awareness and still enhancing their journalistic skills.

Members of the student exchange program focus on projects in specific areas of concern in their given geographical region. The students research these issues and then post forums in a website to share information and publish their work. Some may also work with broadcast news/production and shoot, edit, and stream video on news and campus TV stations.

With exchanges between schools on the North American continent, the goal is to promote awareness for issues going on close to home and to form a sense of community among the students involved.

The University of Iowa has chosen this program to focus on environmental journalism, but students do not have to a background in biology or environmental issues in order to participate.

This program, however, is not unique to its kind. Other small liberal arts institutions also encourage study abroad courses during the semester, or for partial semesters. But this program in particular focuses on cultivating students' abilities in a specific area to give them hands on experience for their intended profession. Getting real, hands on training makes students applying for their first jobs in a given field more attractive candidates to employers...which is the goal of any school wishing to educate students eager to enter the workforce.

Check out the YouTube clip below for more commentary about this program:

Read more...