Positive Light for Tiger
Thursday, December 17, 2009
Believe it or not, all is not terrible for Tiger Woods. Despite his recent string of bad press, Woods was awarded with the AP Athlete of Decade. Woods received 56 of 142 votes, beating out Lance Armstrong, Roger Federer and Michael Phelps.
Magazines Sell With Colbert
Wednesday, December 16, 2009
Tiger Saga Continues
Tuesday, December 15, 2009
Tiger Woods has now been connected to a Canadian doctor who is under investigation for providing performance enhancing drugs. Anthony Galea was arrested in Toronto on Oct.15 and the U.S. Federal Bureau of Investigation will look into the case.
The difference between journalism and reporting (if there is any)
Sunday, December 13, 2009
By Michelle Zimmerman
Journalism and reporting consideribly have the same criteria but what makes them different is the question being determined.
George Snell, an American media commentator claims that these two categories hold a significance difference from one another. According to Snell reporting lies along the lines of getting right to the point, stating facts, and moving on. Journalism on the other hand focuses more on the situation itself and multiple facts and descriptions that support a journalist's work.
Where do we find reporting? The Internet. Where do we find journalism? The printed press. This is yet another of the multiple difference between reporting and journalism. Any one in the media business knows that since the rise of reporting news via Internet has hurt the revenue of newspapers around the world.
It can be assumed that people search for the easiest and most sufficient ways of finding news. The generations are no longer seeking the full page story but rather the few paragraphs that give the most important details in a matter of seconds.
People will continue to gather their news whichever way is easier, therefore the newspapers have every reason to be worried.
Gillette Drops Tiger Wood's
Shield Law passed
By: Mallory Tandy
The Shield Law has finally been passed. Even though it has been passed it still does not give journalists the authority to protect all the sources they want to. The full Senate still has to approve.
There is more work to be done, but atleast it is passed.
Time Warner Sheds Weight
Saturday, December 12, 2009
Time Warner is finally saying goodbye to AOL after what was considered as one of the worst deals in corporate history. The 2001 deal allows Time Warner to become a more content-focused company and "reach new heights" according to Chief Executive Jeff Bewekes.
Tweaking Facebook
Thursday, December 10, 2009
By Tessa Leone
After many user complaints, Facebook has changed it's privacy policy. People were complaining that their friend lists were public and could not be hidden from people that weren't on the friend list themselves.
Facebook listened to these complaints and evolved to accommodate its users needs.
"We have heard user concerns and we will soon enable people to hide their friend lists. Those who choose to hide their friend lists will not have their lists discoverable through search engines or viewable by other users," the company said in a prepared statement.
It's interesting to see how the public can make changes and 'tweak' the world around them if they speak out and band together. It makes me feel like the public has more control of the media than they realize.
Photo Credited to Facebook
Facebook Introduces New Privacy Settings
SPJ Holds Personal Branding Event
Wednesday, December 9, 2009
On Dec. 5, the Iowa chapter of the Society of Professional Journalists (SPJ) held an event at the Des Moines Social Club that focused on personal branding for journalists, marketers and public relation professionals.
The crowd of roughly 30 people, mostly students and people in career transistions, listened as four speakers talked about branding yourself in the industry. The speakers included Drew McLellan, Claire Celsi, Nathan Wright and David Bulla.
McLellan is the owner of McLellan Marketing Group and writes a blog called "The Marketing Minute." He recently updated his blog about his presentation and provided helpful tips to create a personal brand.
McLellan was very informative and helpful. He says that you must figure out your personal brand, but it must be organic, not fake. Your brand has to be something that's already inside of you. And you must figure out why it matters. Have people you can count on for honesty answer this question about you: "What three words describe me?"
Nathan Wright is the founder of Lava Row, which is a social media strategy and consulting firm in Des Moines. He stressed the importance of having a "robust" presence online. He reiterated some of McLellan's points, such as creating a LinkedIn profile and a Google profile. He said the advantages go to people who use those tools.
Claire Celsi is a public relations professional and operates the Public Relations Princess Web site. She made the point that it is impossible to distinguish between your personal and professional brand and should be discouraged in general. The professional and personal brand should be one in the same and authentic.
David Bulla was the final speaker and is a professor of journalism at Iowa State. He used Mitch Albom as an example of a journalist using multiple platforms to become incredibly successful. He mentioned that journalists need to have two skill sets today: 1) the analog skill - writing, photography, editing, etc. and 2) the digital skill - making use of the current media tools available and combining both.
The last hour of the event all four speakers took questions and discussed topics as a group panel. Some other highlights of the event: A personal brand is not what you do, but how and why you do it. Facebook, Twitter and LinkedIn are just tools and you must continue to meet people and build relationships. Be fresh and opinionated and be yourself. In essence, have a take. When you have reached the point where half the people love you and half hate you, that's the sign of a strong personal brand.
Participation and understanding media are important on blogs and Twitter. In regards to your Twitter volume, make sure there is frequent, quality content. Transparency is key to marketing your brand. Dan Schawbel is a personal branding expert with information on his Web site.
Figuring out your message and who you are is the key to beginning to brand yourself. You also need to find a way to stand out. Social media is a great way to help, but it is just tools to help "plant the seeds" of your brand.
Too Much Coverage
Tuesday, December 8, 2009
By Tessa Leone
Tiger Wood's recent misfortune has caused a waterfall effect in the media industry. Everywhere you go it seems as though you can't escape his all to public scandal. If there is a scandal at all.
The press are having a hay day with Tiger Wood's accident and love life. He is being put on trial and exploited for matters that many feel should be private. Wood's is famous for golfing, not for his driving skills and morality.
If you go to googlenews.com headline coverage of his accident is still circulating on the current news, even though it happened over a weed ago. There are three headlines to be exact.
It makes you wonder what actual newsworthy events are being bumped from the page to allow the space for these invasive and obsolete articles.
Photo Credit to USA Today
Rudolph helps CBS out
Monday, December 7, 2009
By Brianna Carlson
Last Wednesday night, "Rudolph the Red-Nosed Reindeer" was shown on CBS. The movie was shown to the largest amount of viewers in prime time.
Bing – Trying To Keep Up With News
By: Amy Johnson
Another search engine is up and running. Microsoft has started up the site Bing in hopes of adding to their big list of achievements. How will they keep up with Google?
Microsoft's top search technology executive said that they will not pay users to leave Google. These comments were released a week after news came out that Microsoft had been in talks over a News Corp-led initiative that would have paid publishers to break away from Google in hopes of boosting Bing.
Bing's senior vice-president stated that out doing Google was not the point, nor was keeping information off of Google a major benefit to them in the long run.
Since relaunching its search engine under the name of Bing in May, Microsoft said that in the United States its number of visitors had risen by 16 per cent. Microsoft claimed that those relatively modest gains had marked a successful first five months for Bing. Since Google launched, no one else has grown five months in a row.
It's evident that Bing is trying to compete with Google. The new search engine is comparing many of their moves and accomplishments to that of Google. The press conference with Bing's vice-president acted as a cover up for their eagerness to discuss the anti-Google plan with News Corp. This highlights Bing's sense of urgency to gain a stronger foothold in search.
Iowa's Debt Will Climb
Sunday, December 6, 2009
According to an annual report that was just released last week by State Treasurer Michael Fitzgerald. Iowa's total state and local government debt is $11.6 billion. Cities had the greatest amount of debt, with $4.3 billion, followed by schools, with $2.3 billion. State government authorities and agencies have a combined debt of $2.56 billion.
Washington Times staff cuts
By: Mallory Tandy
On Wednesday, the Washington Times claimed they will cut a huge amount of their staff, possibly by 40 percent and they only have a 370-person staff.
They are hoping to make the paper different, and have more readers. They plan on focusing national political coverage that they will go in-depth when reporting. They will focus on the papers core strengths.
I fell bad that the paper is having to make such huge staff cuts, but hopefully it will help the paper in the future in their sales.
This Just In: Radio to Improve in 2010
By: Meghan Vosberg
2009 is officially the worst year for radio. Predictions show the total industry revenues at $13.3 billion at the end of the year- a 19 percent decrease from 2008. But the radio industry will improve in 2010 or at least halfway into the year.
2010 will slightly improve. Revenues will climb from 1.5 percent to $13.5billion. This is due to the large growth in revenues from online and mobile distribution. In order to reach the predicted 20 percent increase in 2010, radio groups must use new online and mobile platforms to sell advertisers on more than one level of channel campaigns.
Future of Online Newspaper Doesn't Look Promising
Friday, December 4, 2009
By Michelle Zimmerman
I blogged last month about newspaper companies straggling to find new ideas and ways to market themselves over the Internet, but a recent blog shows that there isn't much hope for those ideas.
Newspapers were expecting to make print motions towards the Internet in hope that there would be a turn around in the circulation of their news but people are still not willing to pay for the news they're offering.
Unless you are a highly respected newspaper there isn't much success on the Internet. Many people will find similar stories that are free of charge that will have a greater appeal then paying for the outlets newspapers will or could offer.
With the news of this it is still difficult to know what is to come of those passionate about the newspaper as well as though who support the newspaper. It seems that with the Internet trend people of new generations do not feel the need to pay for news that is provided freely over the Internet promptly rather than daily.
Newsworthy Tweets
Thursday, December 3, 2009
By Tessa Leone
CNN.com is a well respected, reliable source to receive the latest breaking news from. They have live video clips and striking photographs, sections for world news, health news, politics, and now they even have a section for 'Tweets of the Week'.
They showcase the top 10 twitter updates of the week that the CNN editors find most powerful or newsworthy from public figure heads, politicians, and just plain influential people.
There's quotes from ambassadors, senators, even Michael Moore...
"Did President Obama promise 2 have more troops in Afghanistan than the Soviets did durring their occupation? Well, he's topped them now. Sad".
Its good that the news industry is keeping current with the latest forms of media.
Photo Credited to Twitter
Nielsen Ratings Soon to Include Online Views
Sports Illustrated Unveils Tablet
Wednesday, December 2, 2009
The Decency of Television Broadcasting
Tuesday, December 1, 2009
Everyone remembers the Janet Jackson “wardrobe malfunction” at the Super Bowl a few years back. CBS was heavily fined for airing the incident. This led to a major debate as to the decency, or lack thereof, in television broadcasting.
Another recent incident makes Walt Disney, co-owner of ABC, rethink the idea of live shows. During the 2009 American Music Awards, singer Adam Lambert gave a controversial performance that leaves ABC in the same place as CBS. His performance included giving the middle finger to the audience, kissed a man, and simulated oral sex.
Disney/ABC Television Group President Anne Sweeney told said that in response to Lambert's risque performance, Disney was reviewing the steps it takes when dealing with live performances by getting assurances from artists that their actual aired show will not include anything too different than their rehearsals and will use contractual obligations to hold them to their word.
ABC went as far to cancel Lambert's scheduled performance during “Good Morning America,” saying that many children watch the show and that they did not want to risk another mishap. The people in public relations for these singers have to be rethinking their jobs.
How can television stations be held responsible for the decisions singers make? It is not that television broadcasting is indecent, it is the lack of morals that artists decide to show. If the contracts that Disney is making its artists sign does not work, perhaps television will have to go to say goodbye to live performances and will have to go to a performance with a short delay.
(Photo Credit: flickr.com - kindofadraag)
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Newspapers Up the Cost on Day of Thanks
Yahoo vs. Google Round One Ding Ding...
Monday, November 30, 2009
I've been reading a book titled "Never Eat Alone" by Keith Ferrazzi. Its a guide to building quality relationships in the corporate world and focuses on setting and achieving goals.
Magazines following the Internet trend?
Sunday, November 29, 2009
By Michelle Zimmerman
Magazines have been one of the last to find interest in publishing material over the Internet but it seems as though the time might have come.
It is not official that magazines will go online but it is rumored that soon the magazine industry will makes its mark on the Internet. The plan seems similar to the newspaper industry only all magazines would be available for purchase from a website. It has been compared to an "Itunes for magazines".
Magazine publishers will group together and create Web sites available for consumers to purchase different magazines.
People will be able to purchase the magazines on the Web site and get them in different forms. The prints would be viewable on the Internet or cell phones.
Magazines are not the only group from media interested in this type of partnership. Many television shows partner with online television shows as well as music labels and online music Web sites.
Free
By: Mallory Tandy
Two western journalists who were kidnapped in August 2008 were set free in Somalia, Sudan on Wednesday after fifteen months of being held captive.
The captives were Nigel Brennan, who is an Australian photographer, and Amanda Lindhout, a Canadian freelance reporter. Lindhout talked about her memories of being beaten and tortured, setting a horrific and terrifying scene.
Usually captives do not get held for so long, but they think greed was behind it, the kidnappers asked for $1 million since the kidnapping. It is still a mystery who the kidnappers are, they have not been able to find them.
The kidnappers would let Lindhout call her family and ask for ransom but her family did not hav that kind of money, but the kidnappers thought everyone from Canada were rich. Lindhout was beaten on a regular basis.
Mr. Brennan said they were kept in chains and pistol-whipped for ten months after they had tried to escape.
The two journalists were handed over to government soldiers on the outskirts of Mogadishu.
This is crazy, I feel so horrible that this happens all the time around the world and sometimes not much light is shed on these kinds of stories, people would rather know what Britney Spears is doing, and it's sad.
Wal-Mart Was Black Friday's Hot Spot
Obama's Job Summit-Google & Disney
By Keri Waterhouse
The executives from Google and Walt Disney are going to join other company chiefs, academics, labor leaders and mayors at President Obama's jobs summit this week.
Google CEO, Eric Schmidt and Disney chief Bob Iger are going to be among about 130 people that will be attending the meeting that is this Thursday.
The 130 experts from unions, government, academia and other companies will be seeking ways to jumpstart job creation.
By Tessa Leone
The media was ruled by adds publicizing the Black Friday sales this weed. You couldn't escape them. The radio started playing the Christmas melodies and the Christmas commercials, the network channels were bombarded by Christmas deals and door buster sale notifications, mailboxes were stuffed full of coupons and sale adds.
Merchants were ecstatic when they saw more shoppers than previous years combined push through their doors at 12:01 on Friday morning, but their relief was short lived.
Shoppers were in for deals, and thats all. Reports showed an increase in headcount and a disturbing drop in spending per person.
Many stores lost money with all of the advertisments they created compared to how much merchandise was actuall purchased.
This appears to be one side effect of the recession; a bargain hunter. Is America becoming smarter or just poorer? And what will this mean for the advertising industry and their relations with print and televised media?
Photo Credited to www.behindthecounter.org
LA Times transsexual sportswriter found dead
By Zach Jevne
Los Angeles Times sportswriter Mike Penner, also known as Christine Daniels, was found dead last week. While cause of death remains unknown, suicide is suspected.
In an essay published in the Times sports section in April 2007, Penner announced that he was a transsexual sportswriter. The long-time columnist made headlines when he shocked colleagues and readers that he would be transitioning to become Christine Daniels.
He wrote in the essay how difficult his decision was to reveal this to the public. In a very personal account, he explained what being a transsexual is and how it affects one's life. Also, about the perception in society and how difficult a transition it would be.
His essay was one of the most-viewed stories of the year and featured over 1,000 responses online the day it was published. The LA Times ran a story about Penner recently after his essay about the beginning of his transition.
After the essay, Penner began writing for the Times Web site as Christine Daniels. He also wrote about his transformation in a blog entitled "Woman in Transition." In October 2008, LAT announced that Mike Penner would be returning to the paper and return to using Mike Penner in the byline.
Penner began working at the Times Orange County edition in 1983, covering high school sports. Over 25 years he's covered the Olympics, tennis, soccer, the Angels and sports media. He also spent time writing an NFL column.
Criticizes Towards CBS
Shows Online, Brought to You by ...
Friday, November 27, 2009
Magazine Rivals Lay Down Their Arms and Join Forces
Thursday, November 26, 2009
John Squires, an executive vice president at Time Inc., has been heading up the new project and would leave his current position to get the new store up and running. Each different publisher would be responsible for creating a digital version of their content but would hopefully benefit from producing larger revenue.
This is a step towards saving the magazine industry and adapting to new media. Squires says its very important to remind readers that the magazine experience is worth the cost.
Dangers of Facebook
Wednesday, November 25, 2009
by: Amy Johnson
Social networking sites – a source for good or evil?
Sites like Facebook and Twitter have quickly become the new way of keeping up with family members and friends all over the world. Especially with Facebook, people can keep up in many different ways; writing on walls, composing a private message, and being able to create events to let people know what's occurring are a few of the options.
A current event called “Kick A Ginger” day, referring to redheads, was held on Nov. 30 of this year. Many jokes have been told about gingers thanks to an episode of “South Park,” and the event was more than likely meant to be the same – a joke.
A few kids from a California middle school took it literal. A 12-year-old boy was beaten up by a group of classmates in two separate incidents; the Facebook event is linked to the case. The annual “Kick A Ginger” day caused the same kind of results last year.
People need to be able to distinguish between the difference between a joke or a real event. Perhaps Facebook should take a precautionary measure for events that have more than 500 guests; if Facebook sees an event such as “Kick A Ginger” day, they would be able to delete it before more and more people get involved.
No more Oprah
Sunday, November 22, 2009
By: Mallory Tandy
Oprah has decided to leave "The Oprah Winfrey Show" and focus all her time and energy on her cable network "Oprah Winfrey Network". Her show will sadly end on Sept. 9, 2011. This means a great loss for CBS, they will lose millions.
Larry Gerbrandt, who is an analyst for the firm Media Valuation Partners says that any new show they are going to replace it with will not draw as many viewers as Oprah did. It is a huge blow to the fortunes of broadcast television.
Will Oprah's new show do as well as her hit show she has now?
I think Oprah's viewers are so dedicated to her and love her they will watch anything she is on.
Media luck is starting to change but jobs are still at loss
By Michelle Zimmerman
Although it has been seen in the past few months that the media has begun to take a new, bright direction in their industry, people all around are still losing jobs.
AOL announced last Thursday that they would again be cutting another 2500 jobs. The industry explains job cuts similar to AOL's are because most jobs are no longer needed.
Over the year there have been multiple job cuts all over the media industry which at first did not effect much of the production of companies. As the year continued along with more job cuts, it is expected that many companies are now cutting to a save costs but can possibly suffer from the lack of employees.
The media industry is thought to have an increase earnings because of the precautions companies are now taking to consider lower costs. Sadly it is not because of an increase of revenue.
Making Driving Safer One Less Cellphone at a Time
By Meghan Vosberg
We have all been told; wear your seatbelt, look both ways before you cross the street, and don't talk on your cell phone while driving. But since most people insist that they and their cellular devices are attached at the hip, they look to hands free voice technology.
Ford and Microsoft are selling devices that are powered by voice commands to dial phones, but studies have shown that even this way of trying to keep drivers safe still can prove dangerous. Therefore more technology is made to solve the problem cause by technology that was created to solve the problem of a different set of technology.
Zoomsafer is the new handsfree technology. It's a free service that uses your phone's GPS sensors and determines if the speed you're driving is safe. If it deems your speed dangerous it will turn off your cell phone until the car is stopped.
Photo Credit: wikipedia
Oprah Says Goodbye in 2011
Thursday, November 19, 2009
By Keri Waterhouse
"TheOprah Winfrey Show" began as a local Chicago talk show and grew over two decades into the foundation of a media empire worth billions, is going to end its run in 2011after 25 seasons on the air, Winfrey's production company said Thursday night.
Winfrey became a billionaire and one of the most powerful women in entertainment, plans to announce the final date for her show during a live broadcast on Friday, said Harpo Productions Inc.
Winfrey's 24th season opened earlier this year with a bang, as she drew more than 20,000 fans.
A lot of loyal fans and viewers will be devistated to see her go. She has touched so many lives and has a lot of followers.
http://www.kcci.com/entertainment/21668599/detail.html
http://indyposted.com/6396/oprah-show-going-off-the-air-in-may-2011/
Advertisers Biggest Night
Wednesday, November 18, 2009
By: Amy Johnson
On Feb. 7, 2010, the annual Super Bowl will be held. Many people tune into the Super Bowl for a very different reason than watching the game – the commercials.
Advertisers pay dearly for mere seconds of ad spots for this big event. According to the network's head of sports sales, CBS is only 10% from having all of its ad space completely sold out. It is likely that there are only six to 12 30-second ad spots left out of the 62 that are typically sold for the event. CBS says that there are a few spots left to sell in the first half of the game, but that most of the remaining time slots are in the forth quarter of the game.
With the economy in as battered of a state that it is, will advertisers be less likely to pay millions of dollars for an ad slot during the Super Bowl? If last years numbers hold true, the answer is yes. No American automaker, nor did FedEx Corp., buy ad space for the game last year.
With 30-second ads going at a rate of $2.5 million and $3 million, is it worth it for advertisers? Yes. The Super Bowl is one of the few times that people actually turn the television on with the intentions of watching the commercials.
Sullivan Denies Spreading Palin Rumors
Tuesday, November 17, 2009
A Bleak Outlook
By Tessa Leone
Time.com has just released a list of 10 major newspapers that are predicted to either fold or move to a strictly Web based publication within the near future.
On this list is: The Cleveland Plain Dealer, The Philadelphis Daily News, The Minneapolis Star Tribune, The Miami Herald, The Detroit News, The Boston Globe, The San Francisco Chronicle, The Chicago Sun Times, The Daily News, and The Fort Worth Star Telegram.
" It is hard to imagine that when I am old I will have to explain to my children what a newspaper was," said consumer Gina Telaroli.
It looks like the economy and news industry are taking some hits, although with the forecasted discontinuation of all of these newspapers the environment is at least benefiting.
Photo Credit: photobucket.com
Paying for Online News
By Ryan Franker
A survey was taken to 5,000 people in America and nine other countries, on whether they would pay for online news.
About half of Americans, 48%, said they would pay for online news and even news that is on their mobile phone, but said they would only pay about $3 a month for news on the Internet. The people in Great Britain tied with the same percentage of Americans willing to pay for online news, while Australians tied with the amount willing to pay for news with Americans.
Italians are willing to pay an average of $7 a month for the online news.
There is a large difference in how many news outlets the Europeans get their news and how Americans get their news.
In Europe there is a generally dominated by a couple large news outlets, where in America it is all over the place. Europeans are more willing to pay for news, just because they cannot go to a free news outlet like Americans do.
The people that are more willing to pay the money to read the news online, are the readers that have avid newspaper readers.
(Photo Credited: flickr.com)
YouTube Direct
CBS Attempts New Project
Monday, November 16, 2009
Online Media Proved to be a Success through Fort Hood Happenings
Sunday, November 15, 2009
By Michelle Zimmerman
I first heard of the tragedies of Fort Hood through a text message from the Des Moines Register stating there had been a shooting killing at least 11 people, none of which were from Iowa. This text message was only one of the thousands of different ways the information of Fort Hood spread Nov. 5.
Internet media streams were filled with updates about the shooting and Twitter was a top Web site notifying the public of occurrences as they were happening. A few users of Twitter were actual soldiers on site of the attack that were tweeting information they knew. Many of the soldiers were unsure of what was happening but knew of some type of shooting.
As Web sites continued coverage over the tragic event, many topics covered the shooter, his affiliation with his Muslim religion, and possible motives. As the information was being spread over the Internet it is unsure where exactly the news became incorrect.
The Internet media was suddenly stating that there had been multiple shooters at the scene, and 1 shooter had been killed during the 7 minute killing spree. Although this is obviously a lie, it took some time for journalists to recover the truth and marks a weakness in the process of Online media. Sometimes it is possible for incorrect news to be stated and it isn't long before those lies are spread as truth.
On the positive side, the Internet medias all showed a strong connection. Many companies and journalists were streaming information as quickly as they received it and this was pleasing for the audiences they were reaching out to. People of the U.S. as I am sure around the world wanted accurate information immediately.
Working together these journalists were recognizing other journalists in the industry that were providing similar information that audience members might find useful as well. Together the Internet media proved why it is considered so efficient. People were given information in a timely matter, most of which was very accurate.
I believe the media on the Internet covered this tragic occurrence very well. As soon as I received the text message I was able to get to a Web site that was posting news feeds momentarily with the newest updates.